Senior Analyst, Data Strategy

Avalere Health•New York, NY

11h

About The Position

The Senior Data Strategy Analyst supports the development and execution of media reporting and measurement initiatives across client accounts. Reporting to the Manager, Data Strategy, the role analyzes marketing performance data, develops insight-driven reporting deliverables, and contributes to measurement frameworks aligned with client business objectives. The position calls for an understanding of cross-channel digital and traditional media performance, advanced analytical capability, a strategic mindset, and the ability to independently manage reporting workstreams while collaborating effectively across internal teams.

Requirements

2–3 years of experience in marketing or media analytics, including experience analyzing pharmaceutical marketing campaigns.
Strong understanding of digital and traditional media performance metrics.
Proficiency in Google Analytics and Tableau.
Familiarity with pharmaceutical marketing measurement tools such as Crossix, and ability to interpret their outputs for client reporting and recommendations.
Working knowledge of tagging systems and campaign performance datasets.
Proficiency in Excel and PowerPoint, or Google equivalents.
Strong analytical, problem-solving, and communication skills.
Ability to translate complex data into insights for non-technical audiences.
Organized and able to manage multiple deliverables across timelines.

Responsibilities

Develop and deliver recurring and ad hoc reporting accurately and clearly, aligned with client KPIs.
Translate performance data into clear insights and optimization recommendations.
Support the development and refinement of measurement frameworks.
Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable reporting outputs.
Contribute to Tableau dashboard builds and reporting automation initiatives.
Assist in integrating advanced analytics outputs, such as attribution, incrementality, and MMM, into client reporting.
Identify performance trends, risks, and opportunities in campaign data.
Ensure timely delivery of reporting outputs and proactively communicate risks or blockers.

Benefits

401(k) plan with employer match contributions up to 4%, immediately vested.
Life insurance and disability coverage.
Medical, dental, and vision plans.
Flexible working arrangements, including hybrid and remote work.
Option to work from anywhere across the globe for two weeks each year.
20 vacation days and one personal well-being day.
Nine public holidays, gifted end-of-year holidays, and an early Summer Friday finish in June, July, and August.
Free counseling through the employee assistance program and personalized health support.
Enhanced maternity, paternity, and family leave policies, and fertility policies.
On-demand training, professional development support, and global mobility opportunities.