Senior Analyst, Data Commercialization Strategy & Go-to-Market

Worldpay•Atlanta, CO

About The Position

The Senior Analyst, Data Commercialization Strategy & Go-to-Market is responsible for translating market, customer, and partner insight into clear commercialization strategies for Worldpay’s data product portfolio. This individual contributor will help identify where our data products can create differentiated value, shape how we position them, and equip internal and external stakeholders to bring those opportunities to market.

Requirements

Experience in commercial strategy, product marketing, market intelligence, consulting, partnerships, sales enablement, or go-to-market roles.
Strong curiosity about markets, customers, partners, and how data products can solve real business problems.
Ability to synthesize market research, customer insight, and complex product information into clear value propositions, messaging, and actionable recommendations.
Excellent written, verbal, and visual communication skills, with experience creating polished presentations, collateral, training, and strategic narratives.
Comfort engaging with internal stakeholders, customers, and partners and adapting the story for different audiences.
Strong analytical and problem-solving skills, with the ability to assess market opportunities, competitive dynamics, and commercial potential.
Ability to influence and collaborate across Product, Data Science, Sales, Partnerships, and Marketing in a matrixed environment.
Highly organized and able to manage multiple workstreams, deadlines, and stakeholder needs with attention to detail.
A growth mindset and desire to deepen expertise in data commercialization, product strategy, partnerships, and go-to-market execution.

Nice To Haves

Experience in payments, fintech, data, analytics, SaaS, advertising technology, marketing technology, or digital commerce is a plus.

Responsibilities

Conduct market, customer, partner, and competitive research to identify priority segments, use cases, partnership opportunities, and emerging trends relevant to Worldpay’s data products.
Develop clear value propositions, positioning, messaging frameworks, customer narratives, and use cases that translate complex data capabilities into meaningful business value.
Build commercialization and marketing plans for data products and partner solutions, including target audiences, channels, content needs, launch activities, and engagement strategies.
Create high-quality sales and client-facing collateral, including presentations, solution overviews, one-pagers, customer stories, talking points, and other enablement materials.
Design and deliver training and engagement programs that help Sales, Partnerships, Product, Marketing, and other commercial stakeholders understand the market opportunity, product value, target use cases, and customer story.
Support external partner and customer engagement through tailored presentations, joint value propositions, commercialization materials, workshops, and market-facing programs.
Partner closely with Product, Data Science, Partnerships, Sales, and Marketing to ensure market insight and stakeholder feedback inform product positioning, launch priorities, and commercialization decisions.
Develop market assessments, business cases, and strategic recommendations that help leadership evaluate growth opportunities and prioritize investments.
Monitor market response, stakeholder feedback, content effectiveness, and commercialization results to refine messaging, enablement, and engagement plans over time.
Provide concise, executive-ready updates and recommendations on market trends, partner opportunities, customer needs, and commercialization progress.