Senior Analyst, Data & Analytics

Omnicom Media US•Chicago, IL

4d•$40,000 - $75,000•Hybrid

About The Position

Omnicom Media (OM), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable its full-service media agencies (OMD, PHD, and Hearts & Science) to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe. SSCG Media Group is a proud member of Omnicom Media and is one of the largest full-service, 100% pharma-focused strategic media planning and buying groups in the world. SSCG Media Group is a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. At SSCG, Substance, Style, Conviction and Grace are core values that define how they show up for clients and each other. The company offers meaningful opportunities for talent to learn, grow, be challenged, and discover their passion within media.

Requirements

Bachelor’s degree (Data/Analytics, Advertising/Marketing, Business preferred)
2 – 3+ years of experience in data & analytics and/or digital marketing
Experience with ad serving and reporting tools (Google Campaign Manager)
Must be proficient in Excel and other Microsoft Office applications
Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
Proficient in creating custom reports with knowledge of visual techniques for data analysis and presentation
Strong analytical ability, critical thinking, and proactive problem-solving skills
Excellent written and verbal communication skills
Ability to work in a fast-paced environment – both independently and in team setting – with excellent organizational and multi-tasking skills to prioritize effectively with customer–centric focus
Exhibits strong initiative, sound attention to detail and ability to think strategically
Experience leading analytics presentations in a clear, effective, and dynamic manner to key stakeholders
Exposure to most of the following analytics applications: Google Analytics, Adobe Analytics, Tableau, Datorama (or similar data platform)
Desire to learn and driven to develop a career in media analytics

Nice To Haves

Healthcare vertical experience (a plus)

Responsibilities

Mentor in the Analytics Function
Responsible for accurate reporting, data integration, dashboard design and the presentation of actionable insights
Mentor and develop junior and off-shore team members through coaching, feedback, and career planning
Model SSCG’s core values and serve as a mentor and role model across the network
Assist on Measurement Strategy
Guide clients on digital marketing analytics best practices and ensure every client has a strategy-driven measurement plan
Develop critical thinking across the analytics team to connect measurement and KPIs to brand and business objectives
Deliver Actionable Insights and Presentations
Lead analytics presentations and communicate insights clearly and effectively to clients and internal teams
Identify, integrate and analyze data to inform campaign optimization
Cross-Functional Collaboration and Partnership
Collaborate with all stakeholders to deliver analytics solutions tailored to client needs
Evolve Analytics Capabilities and Tools
Identify gaps in data capture and collaborate cross-functionally to implement improvements
Partner with leadership to enhance analytics offerings, develop benchmarks, and create case studies
Operations Excellence and Issue Resolution
Troubleshoot data and analytics issues, manage ad hoc reporting requests, and develop POVs on industry trends
Business Growth and Strategy Support
Support new business opportunities and department wide initiatives
Stay current on industry trends and advancements in data and analytics