Senior Analyst - Customer Field Marketing
About The Position
The Global Commercial Services (GCS) division supports millions of businesses worldwide, from small shops to Fortune 500 companies, by providing financial and membership services. The Managed Customer Marketing team within GCS focuses on retaining and growing high-spending accounts in the U.S. SME segment. This role is crucial for developing and executing the dialogic marketing strategy for the U.S. SME segment, with a particular emphasis on the Early Experience channel. The Senior Analyst will contribute to shaping onboarding experiences, identifying growth opportunities, and driving customer spend through data-driven marketing initiatives. This position offers significant exposure to leadership and the opportunity to influence broader marketing strategies.
Requirements
- Innovative problem solver
- Analytical thinker
- Highly organized collaborator
- Ability to thrive in a cross-functional environment
Responsibilities
- Develop and execute the dialogic marketing strategy for the U.S. SME segment.
- Focus on the Early Experience channel to drive incremental revenue.
- Shape onboarding experiences for customers.
- Uncover growth opportunities within the customer base.
- Drive customer spend through targeted, data-driven, and creative marketing.
- Gain exposure to leadership across GCS.
- Help shape broader Managed Customer Marketing strategy.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
