Senior Analyst - Customer Field Marketing
About The Position
The Global Commercial Services (GCS) division supports millions of businesses worldwide, from small shops to Fortune 500 companies, by providing financial and membership services. The Managed Customer Marketing team focuses on retaining and growing high-spending accounts within the U.S. SME segment, delivering value to customers and Field Colleagues through B2B marketing. The Senior Analyst, Customer Field Marketing will be instrumental in developing and executing the dialogic marketing strategy for the U.S. SME segment, with a significant emphasis on the Early Experience channel. This channel is a key driver of incremental revenue and represents a complex, high-touch customer engagement area. The role involves shaping onboarding experiences, identifying growth opportunities, and increasing customer spend through targeted, data-driven, and creative marketing initiatives. This position offers valuable exposure to GCS leadership and the opportunity to influence broader Managed Customer Marketing strategy. It is a fast-paced, high-impact role suited for an innovative problem solver, analytical thinker, and organized collaborator comfortable in a cross-functional setting.
Requirements
- Innovative problem solver.
- Analytical thinker.
- Highly organized collaborator.
- Ability to thrive in a cross-functional environment.
Responsibilities
- Developing and executing the dialogic marketing strategy for U.S. SME segment.
- Focusing on the Early Experience channel to drive incremental revenue.
- Shaping onboarding experiences for customers.
- Uncovering growth opportunities within the customer base.
- Driving customer spend through targeted, data-driven, and creative marketing.
- Gaining exposure to leadership across GCS.
- Helping to shape broader Managed Customer Marketing strategy.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
