Senior Analyst, Business and Product Development

Toyota North America • Puerto Rico, TX

3d • Onsite

About The Position

This role is responsible for leading the end-to-end research and evaluation of new and enhanced products, services, and programs to support TCPR growth objectives. It involves identifying market opportunities, conducting competitive landscape assessments, and developing robust financial models. The position also requires designing and guiding implementation plans for approved initiatives, developing go-to-market strategies, and serving as a key analytical partner for the KINTO car-sharing business. The analyst will analyze demand, customer segments, usage patterns, and pricing strategies to improve utilization and profitability, monitor KPIs, and translate data into actionable insights for leadership decision-making.

Requirements

• Four-Year College Degree (BA or BS)
• 2-5 years of relevant / progressive work experience (in similar field and/or industry)
• Elevated level of analytical skills and financial acumen
• Advanced Excel and Financial modeling, SQL/ BI Tools
• Data Interpretation and storytelling
• Strong understanding of P&L
• Knowledge of product lifecycles
• Pricing and go to market analysis
• Strong verbal and written communication skills; English and Spanish
• Cross-functional collaboration

Nice To Haves

• Advanced Degree. Specify: MBA
• 5-10 years of relevant / progressive work experience (in similar field and/or industry)

Responsibilities

• Lead end‑to‑end research and evaluation of new and enhanced products, services, and programs to support TCPR growth objectives.
• Identify market opportunities by analyzing market size, growth trends, customer segments, dealer needs, and industry dynamics.
• Conduct competitive landscape assessments, evaluating positioning, differentiation, and strategic risks.
• Partner with Sales and Field teams to incorporate dealer insights and validate feasibility and value propositions.
• Develop robust financial models in collaboration with FP&A and Business Intelligence, including revenue forecasts, cost structures, ROI and break‑even analyses, and scenario and sensitivity analyses.
• Build comprehensive business cases documenting assumptions, risks, financial impact, operational requirements, and strategic alignment.
• Synthesize complex qualitative and quantitative inputs into clear, concise insights and executive‑level recommendations.
• Lead cross‑functional alignment and influence decision‑making on opportunity prioritization and investment recommendations.
• Design and guide implementation plans for approved products, services, and programs in partnership with cross‑functional stakeholders.
• Develop and influence go‑to‑market strategies, including target customer segments, value propositions, pricing considerations, and phasing and rollout approaches.
• Coordinate with Marketing, Sales, Risk, Legal, Operations, Analytics, and Customer Experience teams to ensure execution readiness.
• Support development of sales tools, training materials, and internal communications.
• Partner with strategic external stakeholders as required.
• Define post‑implementation success metrics and KPIs; analyze performance results and recommend enhancements or corrective actions.
• Serve as a key analytical partner supporting the growth and optimization of the KINTO car‑sharing business.
• Analyze demand, customer segments, usage patterns, and pricing strategies to improve utilization and profitability.
• Monitor and interpret KPIs including utilization rates, subscription growth, revenue per vehicle, cost drivers, and customer retention.
• Evaluate potential service enhancements, geographic expansion, and partnership opportunities.
• Conduct competitive and industry analyses to inform positioning and differentiation.
• Translate operational and market data into clear, actionable strategic insights that support leadership decision‑making.

Benefits

• Belonging at Toyota
• Business Partnering Groups
• Support team members’ efforts to dream, do and grow without questioning that they belong.
• Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior