Senior Analyst, Brand Partnerships

Moonbug Entertainment•New York, NY

About The Position

Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular children's titles in the world. We create, produce, and distribute inspiring, story-driven content that feeds minds and warms hearts. Our line-up includes global sensations like CoComelon, Blippi, Little Angel, and Oddbods, which are loved by millions of families across streaming, digital, linear, gaming, and consumer products. As a Candle Media company, we operate on a truly global scale. We are a digital-first, fast-paced team that thrives on collaboration, innovation, and creativity. At Moonbug, we believe in purposeful work that makes a meaningful, high-quality impact on the lives of children and parents everywhere. The Role We're looking for a Senior Analyst, Brand Partnerships to become the technical and strategic backbone of how Moonbug's ad-sales team uses data. You'll wear two hats. First, as an architect: consolidating pre-sale, sales pipeline, live platform, and audience research data into a single, accurate source of truth that can be piped into LLMs for fast, wide-scale analysis. Second, as an insights partner: building flexible, self-serve reporting infrastructure that lets the wider team generate their own client-ready outputs, freeing you up to focus on what the data actually means — the trends, the opportunities, and the story to tell clients and executives. If you're technical enough to build and maintain a database, sharp enough to turn messy numbers into a clear narrative for leadership, and grounded in how marketing and advertising data actually gets used, this role offers the chance to shape how Brand Partnerships and our clients make decisions.

Requirements

Proven experience building, structuring, and maintaining databases — ideally having built one from the ground up — with a strong grasp of the technical back end.
Comfortable unifying disparate data sources (sales, platform, audience, pipeline) into one clean, reliable structure.
Experience preparing data for consumption by LLMs and building tools that make data accessible via AI prompting.
Understanding of the marketing and advertising industry — how its data is structured, and what marketers commonly need from it.
Skilled at digging into data to uncover trends and communicating findings clearly to non-technical and executive audiences.
Comfortable acting as a bridge between sales and finance, with a head for market intelligence and competitive analysis.
Experience designing flexible, scalable reporting infrastructure that others can self-serve from.

Responsibilities

Consolidate pre-sale, sales pipeline, live platform, and audience research data into a single, accurate database, working closely with the tech team to build and maintain it.
Structure and administer the database so it can be piped into LLMs for fast, widespread analysis and interpretation.
Build a flexible, grab-and-go reporting system and templates that let stakeholders team create their own outputs.
Make data ingestion and visualisation simple — ideally promptable via LLM — so you can spend your time uncovering trends rather than manipulating data.
Guide the team on interpreting data for large post-campaign reports and craft insights that land clearly with executive audiences.
Synthesise internal campaign performance with competitive and marketplace data to spot trends, and use that intelligence to help sales prioritise — and deprioritise — the right opportunities.
Act as a business analyst connecting sales and finance, surfacing insight that shapes commercial decisions.