Senior Analyst - B2B Customer Marketing
About The Position
American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross-border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end global marketing strategy for our prospect & customer segments around the world. Within Global Commercial Services Marketing, the Global and US Large Enterprises (G&L) Marketing vision is to deliver essential value to Customers and Field colleagues through best-in-class B2B marketing. The Senior Analyst, B2B Customer Marketing will contribute to the G&L marketing vision by implementing multichannel communications and campaigns for both target audiences of Program Administrators as well as Decision Makers in the segment. Program Administrators (PAs) are defined as employees who play the integral role of managing their client’s Corporate Program. We aim to educate this audience and showcase our latest digital tools and resources to equip them to perform their role successfully. Decision Makers (DMs) are the C-level executives who influence decisions and our partnership. While PAs remain a core focus of this role, this position will be instrumental in evolving and scaling our engagement with Decision Makers (DMs) through strategic communications and thought leadership content.
Requirements
- Contribute to the G&L marketing vision by implementing multichannel communications and campaigns for both target audiences of Program Administrators as well as Decision Makers in the segment.
- Educate Program Administrators and showcase latest digital tools and resources to equip them to perform their role successfully.
- Evolve and scale engagement with Decision Makers (DMs) through strategic communications and thought leadership content.
Responsibilities
- Support a cohesive multichannel strategy including digital campaigns, experiential marketing, asset creation for the Field organization, and own paid media.
- Leverage channels to inspire valued clients and build meaningful, deep and loyal relationships.
- Support a Senior Manager, helping to assess the current experience, identify areas for improvement, and implement change through strategy, marketing execution and operations.
- Join a dynamic and cross functional team, collaborating closely with partners across the Enterprise to support a critical and strategic priority for the company – driving engagement via clear, consistent, and compelling messaging to both Program Administrators and Decision Makers in the Global & Large space.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
