Senior Analyst, Advanced Analytics

Horizon Media•New York, NY

1d•$100,000 - $120,000

About The Position

The Senior Analyst, Advanced Analytics applies sophisticated modeling and other advanced analytic techniques to guide clients’ media spending plans and make investments more efficient. Techniques may include Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and media budget optimization. The role also involves building and maintaining effective working relationships with clients, internal stakeholders, third-party vendors, external clients, and Horizon operational teams. The successful candidate is intellectually curious and able to identify, frame, and solve business problems; develop creative strategic solutions; and execute them effectively. The position contributes thought leadership and analytic innovations that advance Horizon’s capabilities.

Requirements

Bachelor’s degree required.
1–2 years of industry experience; 2–3 years of relevant analytical experience is preferred.
Strong data manipulation and visualization skills.
Excel and SQL skills required.
Proficiency in ad-serving, ad-verification, and site-analytics platforms, such as DCM, Innovid, Extreme Reach, IAS, DoubleVerify, Adobe Analytics, and Google Analytics.
Familiarity with database design concepts and SQL.
Exposure to mobile, social, and tablet measurement platforms and methodologies.
Strong analytical and strategic thinking, project management, and presentation skills.
Ability to communicate complex technical ideas verbally and in writing to multiple audiences.
Ability to manage and prioritize multiple concurrent tasks in a fast-paced environment.
Strong time management and organizational skills, including the ability to work independently.

Nice To Haves

Master’s degree.
2–3 years of relevant analytical experience.
Advanced analytics and media evaluation experience.
Tableau or Power BI experience.
Advanced statistical modeling experience.
Experience with syndicated research sources and tools such as GfK, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore.

Responsibilities

Build statistical models, such as Marketing Mix Modeling and Multi-Touch Attribution, to provide actionable insights for media planning and buying.
Improve the use of Horizon’s existing data and analytics infrastructure, using automation and technology to increase efficiency and scalability.
Collaborate with media planning and brand strategy teams to develop KPIs and reporting methodologies aligned with campaign and brand goals.
Build data visualizations and interactive dashboards that present complex information in an intelligent, digestible manner.
Query database tables into formats suitable for analysis and visualization; analyze raw data; draw conclusions; and provide actionable recommendations with forecasted outcomes and implications.
Manage client expectations and present key findings throughout engagements.
Communicate concise data points, trends, and measurement strategies to audiences ranging from technical developers to traditional brand managers.