(USA) Senior Analyst, Advanced Analytics
About The Position
At Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, highly-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy. Walmart Connect is seeking a Lead Analyst for Media Analytics & Strategy. Reporting to a Team Lead overseeing a sales Pod of a product category, also known as a Strategic Business Unit (SBU), you will bring the analytical rigor, responsiveness, and creativity required to support WMC’s market leading advertising measurement and insights. As an individual contributor, you will create market facing insights to help advertisers understand media performance, optimize media strategy, and generate incremental investment. As a Manager, it is expected that you will be able to help mentor, guide and train more junior associates. The individual needs to be analytical and solution-driven with the ability to partner with the larger Strategic Insights & Media Analytics team as well as the Sales & Client Service teams to effectively communicate complex media and measurement insights internally and externally. You will play a critical role in analyzing customer behavior, measurement, and performance data across various channels. You will be responsible for leveraging data-driven insights to analyze client retail media strategy and drive value from long-term investment with Walmart Connect as a trusted strategic consultant and partner for our advertising partners.
Requirements
- Bachelor’s degree in a quantitative field (e.g., Mathematics, Statistics, Economics, Data Science) or equivalent professional experience.
- 5+ years of experience in media measurement, digital advertising, or retail media, with a focus on data analytics and reporting.
- Proficiency in SQL, Python and/or R as well as data visualization tools (e.g., Tableau, Power BI) to analyze and present insights effectively.
- Proven track record in project management, balancing multiple priorities, and delivering high-quality results on time.
- Excellent communication and interpersonal skills, with experience in stakeholder engagement and cross-functional collaboration.
- Data analysis tools (SQL, Python, R), data visualization platforms (Tableau, Power BI), measurement frameworks (media mix modeling, attribution analysis, lift studies), retail media expertise (campaign measurement, ad inventory optimization, audience targeting strategies), understanding of digital advertising ecosystems (programmatic buying, walled gardens, consumer insights
Nice To Haves
- Analytics in retail operations
- Retail math (for example, calculate margin, inventory turn, average price)
Responsibilities
- Oversee the creation of comprehensive media measurement deliverables in a timely manner, translating data analyses into actionable insights for suppliers and stakeholders.
- Provide strategic insights and recommendations while managing multiple analytics projects and ensure timely and efficient delivery.
- Collaborate with cross-functional teams (sales, product marketing, and client services) to align media strategies with overall business objectives.
- Drive innovation in analytics by implementing new solutions, streamlining processes, and ensuring alignment with industry best practices.
- Provide mentorship and performance management for team members, fostering a culture of excellence and continuous improvement.
Benefits
- medical
- vision
- dental coverage
- 401(k)
- stock purchase
- company-paid life insurance
- PTO (including sick leave)
- parental leave
- family care leave
- bereavement
- jury duty
- voting
- short-term and long-term disability
- company discounts
- Military Leave Pay
- adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
