Senior Analyst, Activation (Amazon Ads)

Kepler Group•Baltimore, MD

About The Position

Kepler is hiring a Senior Analyst for its Activation team to design, launch, and optimize retail media campaigns across Amazon, with exposure to Walmart, Target, Criteo, and other emerging retail platforms. The role uses data-driven insights, innovative best practices, and creativity to deliver strong client outcomes and advance platform innovation. Kepler’s Activation team consists of media traders with expertise across biddable media channels. Team members are strategic media experts who work with clients and partners and contribute internal expertise on advertising technology solutions and workflow improvements. The Senior Analyst will manage campaign strategy and execution, contribute to campaign design and testing, collaborate with analytics and client teams, and share retail media practices and optimization frameworks. The position is suited to someone who can manage multiple priorities and contribute to a fast-paced, entrepreneurial, innovative, and collaborative environment.

Requirements

1–3 years of experience in retail media, including hands-on execution in Amazon Sponsored Ads and/or DSP.
Experience managing large product catalogs, including ASIN or item-level management.
Strong analytical skills and comfort with MS Excel, data analysis, and internet technologies.
Ability to think creatively about challenging analytical problems.
Dynamic communication and presentation skills.
Ability to self-manage, juggle multiple priorities, and pay strong attention to detail.
Ability to contribute in a fast-paced, entrepreneurial, innovative, collaborative, team-based environment.

Nice To Haves

Experience with Walmart Connect and/or Target Roundel.
Familiarity with Pacvue, Skai, or similar tools.

Responsibilities

Manage campaign strategy and execution across Amazon Sponsored Ads and Amazon DSP, with exposure to Walmart Connect and Target Roundel.
Use Criteo for campaigns across supported retailers.
Contribute to campaign design, testing frameworks, and innovation opportunities.
Collaborate with the Media Analytics team on reporting, deep-dive analyses, and actionable insights.
Partner with the broader Client Solutions team to understand client goals, translate them into platform strategies, and communicate insights.
Codify and share best practices, retail media perspectives, and optimization frameworks across teams.

Benefits

Healthcare, dental, and vision coverage.
Unlimited PTO.
401(k) contributions.
$75 per month wellness stipend.
$100 per month mobile phone stipend.
$50 per month internet stipend.
$500 annual learning stipend.
$2,000 annual tuition stipend.
One-time $200 new-hire home office equipment stipend.
Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
Annual work-from-anywhere allowance of 4 weeks per year.