Senior Analyst, Activation (Amazon Ads)

Kepler Group•Philadelphia, PA

8h•$73,500 - $85,000•Remote

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE TEAM Kepler’s Activation team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges. THE ROLE As a Senior Analyst on our Activation team, you will leverage data-driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across Amazon, with exposure to Walmart, Target, Criteo, among other emerging retail platforms. In this role, you will deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.

Requirements

1–3 years of experience in retail media, including hands-on execution in Amazon Sponsored Ads and/or DSP; experience with Walmart Connect and/or Target Roundel is preferred but not required
Experience managing large product catalogs (ASIN or item-level management)
Familiarity with Pacvue, Skai, or similar tools is a plus
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Proven ability to think creatively about challenging analytic problems
Dynamic communication & presentation skills
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Nice To Haves

experience with Walmart Connect and/or Target Roundel is preferred but not required
Familiarity with Pacvue, Skai, or similar tools is a plus

Responsibilities

Manage campaign strategy and execution across Amazon Sponsored Ads, Amazon DSP, with exposure to Walmart Connect, and Target Roundel
Utilize and activate in Criteo for campaigns across supported retailers
Contribute to campaign design, testing frameworks, and innovation opportunities
Collaborate with the Media Analytics team to support reporting, deep-dive analyses, and actionable insights
Partner with the broader Client Solutions team to understand client goals, translate them into platform strategies, and communicate powerful insights
Codify and share best practices, retail media POVs, and optimization frameworks across teams