Senior AI Search & SEO Strategist

Gen Digital•New York, NY

13h•$165,000•Hybrid

About The Position

The Senior AI Search & SEO Strategist is a key practitioner on Gen's Discoverability and Distribution team, responsible for driving visibility and authority of Gen's consumer brands across organic search, AI-powered discovery surfaces, and the open web. You'll manage the content optimization strategy of our cybersecurity and identity portfolio, shaping how Gen's websites and brands appear at a time when search systems, large language models, and AI answer engines are fundamentally changing how consumers discover information. This is not a traditional organic optimization position; this is a role for a hands-on, high-impact expert equally fluent in SEO craft, content strategy, agentic workflows, and the emerging field of Answer Engine Optimization (AEO). Success depends on both understanding how LLMs synthesize and surface information and being able to create and communicate strategy effectively to build the strong cross-functional relationships required to execute. You’ll join a team of digital content strategists, technical-optimization experts, editors, and web publishers. And you’ll work closely with PR, affiliate, product, and other internal teams — helping connect organic and AEO content strategy to brand visibility and customer acquisition goals. We are a collaborative, globally distributed team that moves quickly, shares knowledge openly, and takes the quality of our work seriously without taking ourselves too seriously.

Requirements

5+ years of hands-on SEO (and AEO) experience with a strong focus on content strategy, editorial optimization, and organic performance — ideally in a tech or YMYL vertical.
Proven track record of driving measurable organic and AI search improvements through content strategy and optimization.
Experience creating content briefs and working with freelance writers or agency partners to ensure exceptional content execution.
Strong analytical skills, comfortable with performance data, and able to translate insights into prioritized action plans.
Familiarity with AEO, entity SEO, and experience optimizing content for AI-powered search surfaces.
Deep proficiency with SEO tooling: Semrush, Ahrefs, Google Search Console, Screaming Frog, and/or equivalent platforms.
Proficiency with Google Analytics, Adobe Analytics, Amplitude, or other analytics platforms.
Ad hoc dashboard creation in Looker Studio, Power BI, or a similar tool a plus.
Growing fluency with (or eagerness to master) emerging enterprise LLM monitoring tools like Profound.
Strong experience building projects and agents with Claude or ChatGPT, while remaining conscientious and capable of distinguishing signals from noise.
Experience applying E-E-A-T and YMYL content quality standards, preferably in a rigorous editorial environment.
Comfortable managing multiple concurrent workstreams across external agencies, internal teams, and cross-functional partners.
Exceptional written and verbal communication skills; ability to translate complex SEO/AEO/digital marketing concepts to non-specialists and influence stakeholder decision making.
Experience with enterprise or global/multi-brand website environments a plus.
A positive, adaptable, and collaborative approach, able to operate effectively and flexibly without supervision.
Highly organized and detail-oriented with an obsessive focus on results, quality, and analytical precision.

Responsibilities

Partner with technical SEO, web development, UX, and product teams to ensure content strategy and execution align with organic and AI Search best practices.
Identify and own new brand-visibility and audience-growth projects, earning support from other teams and communicating value and results to leadership.
Serve as the primary organic and AEO POC for internal and external partners - providing briefs and reviewing deliverables for web development projects, redesigns, system migrations, and other projects to ensure standards are met.
Champion SEO and AEO best practices throughout the organization, evangelizing standards across marketing, web production, product, and other internal teams.
Manage the organic and acquisition content strategy for Gen's cybersecurity portfolio.
Oversee content audits, URL mapping exercises, and refresh workflows to ensure clear content architecture, product-roadmap alignment, and strong organic and web performance.
Develop detailed content briefs that guide editorial and web teams to create best-in-class landing pages.
Work with enterprise and custom analytics tools to track and analyze web performance and LLM visibility, using data to drive optimization decisions and translate findings into editorial and digital PR activation plans.
Own the team's monthly and quarterly SEO/AEO reporting, measuring and communicating AEO onsite and offsite initiatives and providing context and insights to inform strategy.