Senior AI Search & SEO Strategist

Gen Digital Inc. • New York, NY

2d • $133,600 - $178,500 • Hybrid

About The Position

Gen is seeking a Senior AI Search & SEO Strategist to join their Discoverability and Distribution team. This role is crucial for driving the visibility and authority of Gen's consumer brands across organic search, AI-powered discovery surfaces, and the open web. The strategist will manage the content optimization strategy for the cybersecurity and identity portfolio, adapting to the evolving landscape of search systems, large language models, and AI answer engines. This is a hands-on position for an expert proficient in SEO, content strategy, agentic workflows, and Answer Engine Optimization (AEO). Success requires understanding how LLMs synthesize information and the ability to build cross-functional relationships for execution. The role involves collaborating with a team of digital content strategists, technical optimization experts, editors, and web publishers, as well as working closely with PR, affiliate, product, and other internal teams to connect content strategy with brand visibility and customer acquisition goals. The team operates collaboratively, globally, and at a fast pace, valuing knowledge sharing and quality work.

Requirements

• 5+ years of hands-on SEO (and AEO) experience with a strong focus on content strategy, editorial optimization, and organic performance — ideally in a tech or YMYL vertical.
• Proven track record of driving measurable organic and AI search improvements through content strategy and optimization.
• Experience creating content briefs and working with freelance writers or agency partners to ensure exceptional content execution.
• Strong analytical skills, comfortable with performance data, and able to translate insights into prioritized action plans.
• Familiarity with AEO, entity SEO, and experience optimizing content for AI-powered search surfaces.
• Deep proficiency with SEO tooling: Semrush, Ahrefs, Google Search Console, Screaming Frog, and/or equivalent platforms.
• Proficiency with Google Analytics, Adobe Analytics, Amplitude, or other analytics platforms.
• Strong experience building projects and agents with Claude or ChatGPT, while remaining conscientious and capable of distinguishing signals from noise.
• Experience applying E-E-A-T and YMYL content quality standards, preferably in a rigorous editorial environment.
• Comfortable managing multiple concurrent workstreams across external agencies, internal teams, and cross-functional partners.
• Exceptional written and verbal communication skills; ability to translate complex SEO/AEO/digital marketing concepts to non-specialists and influence stakeholder decision making.
• Highly organized and detail-oriented with an obsessive focus on results, quality, and analytical precision.

Nice To Haves

• Ad hoc dashboard creation in Looker Studio, Power BI, or a similar tool a plus.
• Growing fluency with (or eagerness to master) emerging enterprise LLM monitoring tools like Profound.
• Experience with enterprise or global/multi-brand website environments a plus.
• A positive, adaptable, and collaborative approach, able to operate effectively and flexibly without supervision.

Responsibilities

• Partner with technical SEO, web development, UX, and product teams to ensure content strategy and execution align with organic and AI Search best practices.
• Identify and own new brand-visibility and audience-growth projects, earning support from other teams and communicating value and results to leadership.
• Serve as the primary organic and AEO POC for internal and external partners - providing briefs and reviewing deliverables for web development projects, redesigns, system migrations, and other projects to ensure standards are met.
• Champion SEO and AEO best practices throughout the organization, evangelizing standards across marketing, web production, product, and other internal teams.
• Manage the organic and acquisition content strategy for Gen's cybersecurity portfolio.
• Oversee content audits, URL mapping exercises, and refresh workflows to ensure clear content architecture, product-roadmap alignment, and strong organic and web performance.
• Develop detailed content briefs that guide editorial and web teams to create best-in-class landing pages.
• Work with enterprise and custom analytics tools to track and analyze web performance and LLM visibility, using data to drive optimization decisions and translate findings into editorial and digital PR activation plans.
• Own the team's monthly and quarterly SEO/AEO reporting, measuring and communicating AEO onsite and offsite initiatives and providing context and insights to inform strategy.

Benefits

• 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.
• Health Savings Account (HSA) funding: If you enroll in an HSA-eligible medical plan, Gen contributes $500–$1,500 per year depending on your coverage tier.
• Wellness and fitness reimbursement: Up to $375 per year for eligible fitness and wellness expenses.
• Sustainable home improvement allowance: Up to $500 per year for approved sustainable home upgrades.
• Tuition and education reimbursement: Up to $5,250 per calendar year for approved, job-related education.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed