Senior AEO/SEO Web Manager
About The Position
Barracuda Networks, Inc. is looking for a sharp, systems-minded specialist to work hands-on across AEO/GEO/SEO initiatives for Barracuda.com. In this role, you will drive measurable visibility, citations, and demand across both LLM-driven and traditional search experiences. You will be responsible for translating the rapidly changing generative search landscape into clear, actionable steps and directly executing optimizations within the CMS (AEM). You will partner cross-functionally to improve owned assets so that search and generative engines can effectively understand, select, rank, and cite our content. Additionally, you will track and report on performance, identifying opportunities and continuously refining strategy based on results. We are open to considering candidates from other parts of the US, but the Eastern Standard time zone is preferred.
Requirements
- Strong understanding of modern search & LLM ecosystems: including how “answers” get formed and when citations appear
- Solid technical SEO fundamentals: crawling/indexation, internal linking, structured data, canonicals
- Strong proficiency using AI tools: ChatGPT, Profound, and agentic environments to accelerate research, mapping, and content systems while maintaining quality control
- SEO tool mastery: SEMrush, GA4, ScreamingFrog, Adobe Target, PowerBi and Search Console for topical research, clustering and reporting
- Demonstrated experience influencing outcomes through owned content/IA optimization
- 3-4 years of experience in prior SEO roles at a senior level. Able to demonstrate GEO skills with concrete examples
Responsibilities
- Drive the AEO/GEO/SEO strategy for Barracuda.com, auditing, prioritizing, and editing owned assets across product, solutions, glossary, comparison, and other high-value pages
- Develop GEO/SEO optimization plans and deliver reporting and insights that clearly explain what changed, what worked, and what’s next
- Identify cross-channel opportunities (content, PR, brand, paid) to strengthen generative and SEO visibility
- Improve internal workflows, templates, and QA standards to scale optimization efforts
- Interpret performance, build stakeholder buy-in, and help define strategy in an evolving GEO landscape
- Explain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clear, non-jargony way to drive team alignment and recommendations
- Set and defend strategic direction: what to build, what to fix, what to measure, and why, with clear linkage to SEO/GEO KPIs
- Operate as a trusted advisor by leading conversations, aligning stakeholders, and communicating wins and risks
- Improve visibility of product, solution, and key site pages to close buyer journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities)
- Recommend and collaborate on structured data, taxonomy, internal linking, and content architecture to strengthen entity associations and retrieval-ready coverage
- Track performance across SEO/GEO metrics (visibility, citation/carry-through, prompt coverage, conversion contribution) and translate into next actions
- Monitor changes in Claude/ChatGPT behavior, AI Mode, and model updates, and adapt recommendations quickly
Benefits
- Equity, in the form of non-qualifying options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
