Senior Advisor, Relationship Marketing

iA Financial Group•Montreal, QC

6d•Hybrid

About The Position

Build the future with us Are you driven by relationship marketing and interested in contributing to the purpose of a company that strives to ensure its clients feel confident and secure about their future? As a Senior Advisor in Relationship Marketing, you will play a key role in defining and evolving the strategy for automated and personalized communications, while ensuring alignment between business needs and technological capabilities. iA Auto and Home Insurance is currently looking for an advisor to join its Commercialization and Marketing Analytics team. Acting as an expert and business leader in automated and personalized marketing, you will play a central role in the implementation and evolution of relationship marketing, directly contributing to the optimization of customer experiences and the performance of marketing initiatives related to property and casualty insurance. This position represents a great opportunity to showcase your skills and fully leverage your potential within a caring and reliable organization. Here, people and their development are at the heart of our priorities, fostering an environment conducive to collaboration and innovation.

Requirements

Recognized for strong expertise in marketing automation, relationship marketing, and CRM, including knowledge of key platforms (e.g., Salesforce, HubSpot, or Adobe), data ecosystems (e.g., CDP, Snowflake), and omnichannel strategies (e.g., personalization, NBA/NBO)
Ability to translate business needs into concrete solutions and collaborate effectively with analytics teams (segmentation, predictive models, performance)
Strong understanding of multichannel marketing (email, SMS, web, social media) as well as applicable legal requirements (Law 25, CASL, PIPEDA, consent)
Strong communication and influencing skills, a strategic mindset focused on results, as well as autonomy in complex and evolving environments
Holds a bachelor’s degree in marketing, business administration, e-commerce, or a related field
Minimum of 7 years of relevant experience, including at least 5 years in marketing automation, relationship marketing, or CRM
Functional level of French proficiency

Nice To Haves

Master's degree
Knowledge of the property and casualty insurance sector

Responsibilities

Act as a business leader in automated and personalized marketing by ensuring alignment between the marketing strategic vision, business needs, and technological execution
Define, evolve, and challenge the relationship marketing strategy (customer journey, contact rules, personalization, omnichannel orchestration, customer messaging governance, consent, etc.)
Translate business needs into clear functional requirements and collaborate closely with analytics, BI, martech, and IT teams (Salesforce, HubSpot, etc.)
Design and prioritize automated communication programs across the entire customer lifecycle
Define performance indicators (KPIs), implement tracking mechanisms, and ensure continuous optimization of automated campaigns
Proactively identify risks, dependencies, and potential issues, and propose mitigation measures
Contribute to change management within internal teams and ensure monitoring of best practices and trends in marketing automation, CRM, and marketing technologies