Senior Advisor, Product Marketing

iA Financial Group•Montreal, QC

5d•Hybrid

About The Position

Build the future with us Are you driven by strategic marketing and the development of group insurance and savings solutions, and eager to contribute to the purpose of a company that aims to help its clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, go-to-market, and growth of our solutions among our client base. This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation.

Requirements

Is known for their strategic vision and ability to develop and deploy complex marketing strategies aligned with business objectives
Stands out for their strong data analysis and market monitoring capabilities, enabling them to identify trends and provide relevant recommendations
Demonstrates strong collaboration and stakeholder influence skills, supported by mobilizing leadership and strong team spirit
Is recognized for their business acumen, creativity, and ability to synthesize information to build impactful strategic presentations
Has a minimum of 8 years of relevant experience in strategic marketing, ideally in financial products or group insurance and savings, and a bachelor’s degree in marketing (master’s degree is an asset)
Demonstrates strong rigor in project and priority management, with the ability to handle tight deadlines and deliver large-scale projects
Has excellent proficiency in Microsoft Office tools and is comfortable working with data and performance indicators
Advanced level of English proficiency, as the role involves analyzing markets, collaborating on marketing strategy development, producing and presenting strategic content and recommendations to internal partners, national teams, and English-speaking stakeholders on a frequent basis

Nice To Haves

master’s degree is an asset

Responsibilities

Develop and deploy integrated go-to-market strategies (digital and traditional), aligned with business objectives, in collaboration with product, communications, sales activation, and distribution teams.
Analyze the market, competition, and performance data to identify trends, issues, and opportunities, and formulate strategic recommendations for product development and commercialization.
Define value propositions, customer journeys, key messages, and sales arguments to support product launches and the evolution of products and services.
Design and implement growth strategies and product lifecycle management, including nurturing, cross-selling, ABM initiatives, and enhancing customer journeys.
Ensure the optimization of digital product presence, including managing and evolving product pages and landing pages to maximize engagement, conversion, and user experience.
Lead large-scale strategic projects from planning to delivery by coordinating stakeholders and ensuring timelines, budgets, and quality standards are met.
Act as an advisor to internal partners and senior management, while contributing to thought leadership initiatives and positioning the organization as a reference in its sector.
Define and track marketing initiative performance indicators, analyze results, and recommend optimization opportunities to support continuous improvement and product growth.