Senior Advisor, Digital Communications

Metrolinx•Canada,

16h•CA$93,798 - CA$127,484•Onsite

About The Position

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario. At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team. The Community, Communications and Stakeholder Relations (CCSR) division is seeking an experienced digital experience strategist to join the Digital, Content & Insights (DCI) team as Senior Advisor, Digital Communications. Reporting to the Manager, CCSR Digital Experience, the Senior Advisor, Digital Communications will support the Metrolinx customer-first website experience, including strategy, planning, content management, user experience optimization, digital tools support and web governance. This role works closely with stakeholders across the CCSR division to ensure public facing web platforms are engaging, accessible, data-driven, and aligned with organizational objectives and brand standards. Your work helps customer-residents find answers quickly and access clear, relevant information about Metrolinx’s work at the right time and through the right channels. You are a strategic and customer-focused digital communications professional with expertise in web strategy, content management, and user experience optimization. You bring strong content and stakeholder management skills, along with technical experience working in modern web environments, including modern content management systems, digital analytics and performance management tools. You use data, research, insights, and customer behaviour to inform decisions and improve engagement, accessibility, and discoverability across the online channels. Organized, collaborative, and solutions-oriented, you understand how to maximize a web channel and design experiences that feel connected, intentional, and easy to navigate. User needs and good design guide your decisions, particularly when translating complex information into practical, accessible content. This role is well suited to someone motivated by impact, collaboration, and the opportunity to shape how millions of people experience transit change across the GTHA. Interviewed candidates may be asked to provide a portfolio highlighting their experience in website strategies and digital experience. In-Office Requirement – NON-HR: This role is an in‑office position based at our 97 Front Street location. Our team is highly collaborative, and much of our work benefits from in‑person co‑creation, relationship‑building, and hands‑on partnership with leaders across the organization.

Requirements

Demonstrated Experience in digital platforms, modern and emerging technologies, web development, UX, and analytics.
Experience with content management systems (ContentStack or similar), digital asset management systems and content strategies.
Knowledge of web applications and tools (Google Analytics, SiteImprove, SEMrush, etc), accessibility standards (AODA), CASL compliance, web best practices and security
Excellent time management and organizational skills.
Analytical skills to analyze business needs, and identify and assess communications risks and impacts on company reputation and develop recommendations for corrective action
Strong attention to detail and accuracy.
Strong influencing/negotiating as well as political acumen capabilities to deal with a variety of stakeholders, agencies and staff to ensure successful outcomes and achieve goals.
Ability to communicate effectively and present ideas in a concise well thought out manner especially to senior management.

Responsibilities

Manage and maintain Metrolinx’s public-facing web channels to support an engaging, seamless, and customer-first digital experience that helps audiences quickly find clear, relevant information.
Create, update, and optimize accessible, user-focused web content aligned with organizational priorities, brand standards, and customer needs.
Provide strategic web and content expertise across the CCSR division to support planning, digital communications initiatives, and successful business outcomes.
Monitor web analytics, customer behaviour, research trends, and performance metrics to identify opportunities to improve discoverability, engagement, and self-service experiences.
Lead continuous improvement initiatives for web channels by applying user experience, accessibility, GEO/SEO, and digital best practices.
Collaborate with internal stakeholders, product teams, operations, and external vendors to support the successful delivery of digital programs and initiatives.
Support the planning, prioritization, and management of digital enhancements, development backlogs, and product roadmaps for Metrolinx web platforms and online experiences.
Work closely with Product Owners, Product Delivery teams, and strategic vendors throughout development cycles to ensure business and customer requirements are effectively integrated.
Participate in agile delivery activities including sprint planning, demos, user acceptance testing (UAT), and issue resolution to support successful implementation of web enhancements.
Develop and maintain digital communications materials and documentation, including briefing materials, project plans, standards, best practices, and stakeholder updates.
Champion accessibility, web governance, and content standards to ensure consistent, inclusive, and high-quality customer experiences across digital channels.
Foster a culture of continuous improvement by staying informed on emerging digital trends, technologies, tools, and customer experience best practices.