Senior Adobe Analytics Developer

Ford Motor Company • Dearborn, MI

20h • $68,300 - $192,900 • Hybrid

About The Position

The Senior Adobe Analytics Developer will help architect and lead execution of an end-to-end data orchestration framework across Ford’s global digital ecosystem. As a member of the Global Digital team, the role bridges business requirements and technical execution, ensuring high-quality data collection that supports digital transformation, personalization, and data-driven decision-making. The position provides technical leadership and helps shape architectural standards while collaborating with Analytics, Product, Engineering, and agency partners.

The role contributes to enterprise tagging strategy and measurement standards; creates and maintains tagging specifications and measurement documentation; administers Adobe Analytics and Adobe Launch; supports adoption of Adobe Web SDK and modern data collection; and applies governance and quality controls across Ford’s global digital properties. It also partners with privacy, legal, compliance, and technology teams to help ensure data collection meets enterprise policies, consent requirements, and regulatory expectations. The position collaborates on globally aligned measurement and develops automation and AI-enabled solutions for tagging documentation, intake, QA, and governance workflows.

Requirements

• At least 5 years of experience in digital analytics, tagging implementation, measurement strategy, marketing technology, data collection, product analytics, or related digital data disciplines.
• Hands-on experience with Adobe Analytics, Adobe Launch, Adobe Target, Adobe Web SDK, Adobe Event Forwarding, report suite administration, classifications, marketing channels, implementation QA, and modern data collection approaches.
• Proficiency in JavaScript and working knowledge of HTML/CSS, JSON, and RESTful APIs.
• Experience designing and implementing data layers, tag management rules and custom code, and XDM schemas and datastreams for AEP.
• Skill in debugging and validating implementations using browser developer tools, AEP Debugger, Assurance, and network tools.
• Working knowledge of how tagging architecture, data layers, analytics implementation design, and measurement quality support experimentation, personalization, customer journey analysis, and digital performance measurement.
• Demonstrated experience creating tagging documentation and applying governance standards.
• Ability to collaborate with and influence Product, Marketing, Engineering, Analytics, agency, vendor, privacy, compliance, and regional and global stakeholder groups without relying on formal authority.
• Ability to raise technical quality, recommend standards and tradeoffs, share best practices, and informally mentor peers.
• A bachelor’s degree in Computer Science, Data Science, Data Analytics, Business Analytics, Mathematics, Statistics, Data Engineering, or a related field is preferred.

Nice To Haves

• An advanced degree in Computer Science, Data Science, Data Analytics, Business Analytics, Mathematics, Statistics, Data Engineering, or a related field.
• Familiarity with single-page applications (SPA), server-side tagging, and consent/privacy tooling.
• Interest in modernization, automation, responsible AI-assisted workflows, and reusable approaches.

Responsibilities

• Contribute expertise and recommendations to Ford’s enterprise tagging strategy, measurement standards, and common data collection frameworks.
• Create and maintain tagging specifications, SDRs, PV documents, and measurement requirements in accordance with established standards.
• Partner with Product, UX, Engineering, Analytics, and Marketing teams to design and implement scalable measurement solutions for digital experiences.
• Serve as a subject-matter expert in Adobe Analytics, Launch, and Web SDK, sharing knowledge and tagging best practices.
• Administer and configure Adobe Analytics and Adobe Launch implementations.
• Manage report suites, variable configurations, classifications, marketing channels, and implementation standards in accordance with governance practices.
• Support adoption of Web SDK and modern data collection approaches through hands-on implementation and testing.
• Work with privacy, legal, compliance, and technology teams to help ensure data collection meets enterprise policies, consent requirements, and regulatory expectations.
• Identify, test, and implement platform enhancements that improve data quality, consistency, and operational efficiency.
• Apply tagging standards and measurement governance across digital properties, customer journeys, and regions; identify gaps or deviations and recommend improvements.
• Process and review requests for new variables, events, segments, and naming conventions.
• Conduct tagging and digital measurement audits, compliance reviews, and data quality investigations; document findings and remediation.
• Collaborate with analytics and engineering teams to build a globally aligned measurement ecosystem.
• Build and implement automation and AI-enabled solutions to improve tagging documentation, intake, QA, and governance workflows.
• Manage work intake, prioritization, stakeholder communication, delivery transparency, issue resolution, documentation, and continuous improvement.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, and subsidized back-up child care.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Generous vacation time, sick/personal time, and paid holidays, including time between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior