Senior Activation Engineer

Critical Mass • New York, NY

8d • $100,000 - $1,115,000

About The Position

ArtBot (part of Critical Mass) is seeking a Senior Creative Engineer to join their Creative Activation team. This role offers the chance to work with cutting-edge creative technology, dynamic advertising, and scalable creative activation. The team collaborates on global brands, emerging platforms, and evolving technologies, focusing on personalized advertising and creative automation. The ideal candidate is technically curious, organized, and enthusiastic about the advancements in creative technology, automation, and AI-assisted workflows. This position is at the intersection of creative operations, marketing technology, automation, and digital activation, leading the technical activation and delivery of dynamic creative campaigns across various platforms and channels. The role involves working with media teams, strategists, analysts, creatives, developers, and platform partners to build, activate, and optimize personalized advertising experiences for major brands. As a senior member, you will mentor junior team members, promote operational best practices, and enhance the team's technical capabilities. The Creative Activation team is central to campaign execution, creative technology, and operational excellence at ArtBot, responsible for activating and scaling dynamic creative campaigns efficiently and accurately across multiple digital platforms.

Requirements

• 3+ years’ experience in activation, ad operations, campaign management, creative operations, or marketing technology.
• Strong understanding of the digital advertising ecosystem, including programmatic, social, and video platforms.
• Experience within DCO alongside creative management platforms, ad servers, or DSPs.
• Strong organizational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Comfortable working with structured data, campaign feeds, and large-scale creative variations.
• Excellent troubleshooting and problem-solving skills.
• Strong attention to detail and commitment to operational excellence.
• Experience mentoring or supporting junior team members.
• Confident communication skills across both technical and non-technical audiences.
• Curiosity around automation, emerging technologies, and AI-assisted workflows.

Nice To Haves

• Knowledge of HTML5, CSS, and JavaScript.
• Experience with APIs, feed-based workflows, or workflow automation tools.
• Familiarity with creative production pipelines and scalable content operations.
• Experience working across display, OLV, CTV, retail media, or commerce media channels.
• Understanding of audience segmentation, tagging, and personalization frameworks.
• Experience collaborating with product, engineering, or platform development teams.
• Familiarity with experimentation methodologies and creative performance optimization.

Responsibilities

• Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media, and emerging channels.
• Configure and manage campaign setups across various ad servers, social channels, creative management platforms, and proprietary systems.
• Manage large-scale creative variations, data feeds, and audience-driven messaging frameworks.
• Ensure campaigns are delivered accurately, efficiently, and to a consistently high standard.
• Identify opportunities to improve operational workflows through automation and scalable processes.
• Support the development and implementation of workflow optimization initiatives.
• Collaborate with product and development teams to improve activation tools, templates, and systems.
• Contribute to the adoption of AI-assisted workflows and emerging creative technologies.
• Maintain a strong “right first time” approach to campaign activation and QA.
• Troubleshoot technical issues across creative builds, feeds, platforms, and campaign delivery environments.
• Develop and maintain activation documentation, processes, and best practices.
• Mentor and support junior team members.
• Foster a collaborative, solutions-focused team culture.
• Work cross-functionally with accounts, strategy, analytics, creative, and development teams to deliver integrated campaign solutions.
• Act as a trusted technical and operational lead for key clients and internal stakeholders.
• Communicate complex technical concepts clearly to both technical and non-technical audiences.
• Support ongoing innovation, experimentation, and performance optimization initiatives.

Benefits

• Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed