Senior Account Manager - Public Relations

Lanecraft Lab

21h•Remote

About The Position

Lanecraft Lab is a strategic communications advisory that works with B2B and B2C brands, helping founders, executives, and marketing teams and partner organizations develop positioning, thought leadership, and strategies that boost their visibility to target stakeholder groups through earned media. Our clients operate in areas that span healthcare, facilities management, commercial real estate, workplace operations, retail, sports, construction, manufacturing and other B2B sectors where credibility is of growing importance in a market driven by a constant stream of inflection points. We’re a rapidly growing team that operates at the intersection of big business, major sports, elite media, and live experiences. We’re looking for an experienced Senior Account Manager to lead earned media execution across a portfolio of B2B clients. You’ll work closely with our founder to translate communications strategy into highly targeted, editorial-forward media outreach. You’ll own day-to-day media relations while helping clients build long-term credibility with journalists, trade publications and business media.

Requirements

5+ years of public relations experience, preferably within an agency environment.
Demonstrated success securing earned media in trade, business, and national publications.
Exceptional writing and editing skills.
Strong organizational and project management abilities.
Experience managing multiple client workstreams simultaneously.
Confidence communicating directly with senior executives.
A thoughtful, proactive approach to media relations.
Genuinely interested in how industries evolve—not just because they’re on your media list.

Nice To Haves

Previous experience as a B2B journalist or editor.
Existing relationships with business or trade journalists.
Experience working with founder-led and growth-stage brands.
Experience supporting healthcare, workplace, built environment or industrial clients.
Familiarity with media databases and PR software, including HubSpot.
Familiarity with newswire distribution platforms such as PR Newswire, EIN Presswire, and iCrowdNewswire.

Responsibilities

Develop media strategies and editorial calendars for B2B clients.
Research, identify and develop relationships with journalists across trade, business, national, and regional media, as well as podcast hosts.
Distill complex corporate data and information on topics (such as workplace design blunders, ergonomics, and health equity legislation) into compelling narratives and story angles that reporters can instantly verify and investigate.
Write customized and highly personalized media pitches.
Utilize and expand existing evergreen storybanks, matching raw client testimonials and executive data with current national news trends.
Secure interviews, contributed articles, op-eds, expert commentary and feature opportunities.
Manage media outreach, follow-ups and interview coordination, from start to finish.
Draft briefing materials, messaging documents and other forms of outreach collateral, as needed.
Identify speaking, award, and thought leadership opportunities.
Participate in client meetings and provide strategic communications counsel.
Accurately maintain and update live media pitch trackers, monitor media leads, and provide regular placement updates to the Principal.