Senior Account Executive

Wireside CommunicationsBoston, MA
Hybrid

About The Position

The Senior Account Executive role involves working closely with the senior team to manage client accounts, execute tactics, and produce deliverables. This position offers the opportunity to learn account management from senior team members, focusing on overall account success, client relationships, service quality, and team mentorship. Senior Account Executives are expected to be strategic thinkers, contribute innovative ideas, mentor junior team members, drive media coverage, and create compelling content. The role also includes participation in agency marketing and social media efforts, with an emphasis on continuous skill development and career advancement. The company is open to candidates in Boston, MA, and Richmond, VA.

Requirements

  • 3+ years of Public Relations, Marketing, Communications experience, or related industry.
  • Bachelor’s Degree in Communications, Public Relations, Marketing, Journalism, English or related area of study.
  • Superb organizational, project and time management skills to meet deadlines.
  • Strong ability to write clearly and concisely.
  • Strong communication and presentation skills to effectively articulate ideas to clients, colleagues and team members.
  • Passion for creating excellent high-quality deliverables.
  • Strong spirit of collaboration, highly self-motivated and results-driven with a can-do attitude.
  • 1+ years mentoring experience.
  • Outstanding written and verbal communication, project management and time management.
  • Excellent interpersonal and client service skills.
  • Organized with the ability to focus while working off-site.
  • Strong analytical and problem-solving skills.
  • Ability to prioritize tasks and to delegate them when appropriate.
  • Ability to function well in a high-paced and at times stressful environment.
  • Understanding of social community management and best practices and platforms.
  • Proficient with Microsoft Office Suite or related software.
  • Commitment to personal accountability.

Nice To Haves

  • Previous experience in B2B, high-tech sector, agency or corporate.
  • Use of tools such as Cision, Agility PR, Muck Rack, PitchEngine, Business Wire, HARO, Meltwater, or similar standard PR tools/software.

Responsibilities

  • Grow and solidify strong relationships with business, technology, broadcast and influencer media and analysts to identify and work with reporters and influencers to secure coverage on behalf of our clients.
  • Coach junior team members in building their media relations skills.
  • Develop a full range of written materials including client correspondence, press releases, media pitches, briefing sheets, and speaking abstracts.
  • Review junior team members’ work to ensure client readiness.
  • Gain a comprehensive understanding of the high-tech industry and clients’ businesses to provide solid PR counsel and results.
  • Provide quality counsel to clients, manage client meetings, and ensure materials for discussion are client-ready.
  • Review client measurement presentations.
  • Build trust with client points of contact and teams, demonstrate professional conduct, and analyze information to develop strategic recommendations.
  • Support programs and projects from kickoff through goal achievement.
  • Manage client calls and meetings with minimal supervision.
  • Manage both up and down, ensuring teams are meeting their deadlines and goals.
  • Contribute to agency marketing efforts including awards and social media posts.
  • Participate in the new business process, creating baseline decks/proposals.
  • Provide input on hiring decisions and annual reviews for junior team members.
  • Coach and create opportunities for junior team members.
  • Represent the agency well.
  • Track time and support general agency operational tasks.
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