Senior Account Executive

Betches Media•New York, NY
•$135,000 - $165,000

About The Position

Betches Media is seeking a Senior Account Executive to manage strategic brand partnership opportunities across its owned digital, social, and audio channels. The role focuses on developing revenue and renewal business through consultative selling, with an emphasis on the Telco, Auto, and/or Travel categories. The Senior Account Executive will use existing client relationships to introduce Betches Media to brands and advertisers and develop cross-medium creative partnership concepts. This is an autonomous, self-starting sales role in a startup environment.

Requirements

  • 5–8 years of experience in digital sales, translating client KPIs into actionable campaign strategies and closing revenue.
  • Extensive contacts in digital and social media buying and planning on the client and agency sides, with brands directly and with PR companies that handle media budgets.
  • Familiarity with and enthusiasm for the Betches Media brand, sub-brands, products, and audience offering.
  • Willingness to thrive in a startup environment; highly motivated and entrepreneurial.
  • Experience with key industry categories in Telco, Auto, and/or Travel.
  • Ability to independently build a large pipeline of outbound leads, pursue opportunities, and close sales.
  • Experience closing and managing large customized content deals of $500K or more.
  • Strong communication skills and ability to navigate ambiguity and complexities in client and agency structures.
  • Strong organizational and analytical skills, including proficiency with Microsoft Excel and PowerPoint or Keynote.
  • Bachelor’s degree from an accredited college or university.

Responsibilities

  • Leverage existing client relationships in Telco, Auto, and/or Travel to open partnership discussions.
  • Prospect, build, and scale new and renewal revenue for strategic accounts, focusing on multi-platform, multi-year programs across social, audio, web, and newsletters.
  • Track progress against sales targets.
  • Monitor marketplace and platform trends relevant to clients’ industries to maximize share and scale.
  • Set approaches for specific accounts and/or industries, develop work plans, and create sales propositions using internal and external data.
  • Deliver high-quality customer service to brand partners.

Benefits

  • Commission; the posting also refers to additional perks but does not specify them.
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