Senior Account Executive, Technology

Edelman • Toronto, ON

4d

About The Position

Edelman Toronto is looking for a smart, curious, and talented communications professional to join our Technology team as a Senior Account Executive. In this role, you’ll contribute to communications planning and help develop and execute earned media strategies, support product launches, media moments and client events from start to finish, build and maintain relationships with key Canadian media, and translate complex product stories into clear, compelling narratives that resonate. You’ll work closely with an integrated team across influencer, social and paid media, external partners and clients, teams across Edelman’s global network, and high-profile, international brands. This role requires someone who is a strong writer, an organized project manager, a confident media relations practitioner, and who can balance day-to-day execution with thoughtful, strategic input.

Requirements

• A Bachelor’s degree or better in Communication or related discipline from an accredited college or university
• 1 to 2 years of related experience in earned media or communications experience working on enterprise technology, gaming, gadgets or consumer technology client files
• Excellent knowledge of the media landscape in Ontario and Canada
• An understanding of the role of communications and PR agencies
• Media relations experience would be valuable, as well as an understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc.
• Solid grasp of all basic public relations tools, and how they affect the client
• Experience using media monitoring tools and conducting coverage analysis is a definite asset
• Fundamental understanding of media outreach assignments, with the ability to apply experience and initiative to develop appropriate media strategies
• Understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc.
• Excellent writing skills across various formats and media
• Proficiency with MS Office, MS Excel and MS PowerPoint is required
• Great references from past employers
• A smart mind for business

Nice To Haves

• Consumer technology
• Lifestyle
• Media relations
• Integrated communications
• Agency experience considered an advantage

Responsibilities

• Demonstrate an understanding of today’s news and media landscape and the ability to think through how best to pitch a client’s story to shrinking newsrooms
• Understand key client information, including business strategy, industry issues, products and services, key customers and competitors
• Provide client service administration support; attend meetings, handle scheduling logistics, and draft agendas and recaps
• Research, compile and analyze the media landscape as it pertains to technology and business influencers and outlets
• Write, edit and proofread materials including press releases, pitch letters, fact sheets and client correspondence
• Participate in new business process including research, audits and proposal development
• Demonstrate general knowledge of social media tools
• Build lists and pitch media
• Commit to continuous learning through internal and external training opportunities
• Live the Edelman values: the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing

Benefits

• We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior