Senior Account Executive, Sports Marketing

Omnicom Media US•New York, NY

3d•Hybrid

About The Position

Omnicom Media (OM) is seeking an experienced Senior Account Executive (SAE) to join Optimum Sports, their dedicated sports marketing agency. The SAE will provide internal strategic support and manage external communication with partners and clients. This role involves informing communications planning with real-time marketplace insights and leading the development and implementation of sports-focused sponsorship and media strategies. Externally, the SAE will manage relationships across the sports media and property marketplaces to maximize partnership value. Optimum Sports integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate partnership performance.

Requirements

2 years+ in the sports marketing/media industry, with an understanding of how to plan and execute multiple media channels and sponsorship types.
Highly organized, with the ability to manage multiple lines of communication, track and maintain robust budgets, and prioritize many simultaneous deliverables.
Extremely strong communicator, both written and verbal, in-person and online.
Creative thinker who has the ability to develop unique ideas, solutions, and programs.
Strong background in client services and account management.

Nice To Haves

Passion for sports and experience working within sports marketing and/or media landscape preferred.
Experience with sports media partners, leagues, teams, athletes preferred.

Responsibilities

Work with agency partners to develop holistic sports strategy in the upfront and across campaigns that ties into overall brand strategy.
Support Strategy teams with actionable insights across media channels.
Provide overviews and trends of current sports rights and consumption trends across properties.
Maintain budget trackers and flowcharts for internal and client facing reporting.
Assist in ad hoc planning requests based on client briefs and new opportunities.
Assist with sports idea generation within agency team while facilitating client-facing sell through.
Work with clients/networks/leagues to develop custom integrations or alter existing elements to fit within overall program.
Aid in determination of optimal asset mix + branding elements within sponsorship proposals.
Employ strategies and tactics across multi-platform partnerships that deliver on KPIs.
Implementation, tracking, and valuation of cross-channel media and partnership activation.
Lead timeline tracking and internal/external approvals.
Construct and present impactful program recaps designed to optimize future strategy and tactics alongside the Marketing Science team.