starpower - Senior Account Executive, Health and Wellness Influencer Marketing

Real Chemistry

6d•Hybrid

About The Position

starpower, a part of Real Chemistry, is seeking a Senior Account Executive specializing in Entertainment and Influencer Marketing to join their expanding team. This role is specifically for a team that services health and wellness clients. The position is hybrid, based in New York City, Boston, Chicago, Carmel, or San Francisco, or remote within the US, depending on business needs. starpower is an Influencer and Culture Marketing Agency that leverages technology, strategy, and creative to build effective pop culture partnerships. They specialize in aligning industry-leading strategies with a unique network to help brands cut through the noise and achieve resonant results.

Requirements

4+ years of experience, preferably with an agency/in client service and/or with a healthcare or wellness brand.
Innate passion and curiosity for pop-culture/entertainment.
Passion for the pharmaceutical space, including but not limited to women’s health, aesthetics, oncology, and more.
Experience presenting to internal and external stakeholders.
Proficient understanding of Instagram and relevant social platforms for influencer content.
Naturally creative and able to utilize creative and writing skills into influencer and client facing materials for high performing content.
Flexibility and self-motivation.
Experience mentoring junior teammates.
Experience interacting with brands, agencies (public relations & advertising), influencers, celebrities, agents, managers & publicists.
Detail oriented with strong organizational, written and verbal skills.
Proficiency in Microsoft Word, Excel, PowerPoint, Outlook.

Nice To Haves

Adaptable, resilient, and OK with adjusting scope, responsibilities, and focus as the company grows.
Proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
Highly organized self-starter, able to work independently and under tight deadlines.

Responsibilities

Support and drive the Talent Procurement process for public relations, advertising, digital and paid & organic influencer marketing campaigns.
Actively flag and vet in-culture opportunities for clients.
Identify Talent’s Network and conducting outreach to agents, managers, publicists, etc. to build rapport and establish relationships for castings, giftings, event sponsorship etc.
Develop client-ready materials, including casting sheets, scopes of work, etc.
Draft formal offers and negotiating agreements on behalf of brand and agency clients for paid campaigns, events, music video integrations, etc.
Execute influencer campaign end-to-end, from procurement through leading content management, including authoring of creative briefs tied to brand messaging and content objectives.
Coordinating logistics for content shoots and approvals of campaign materials.
Briefing partners on all guidelines and monitoring to ensure they are met.
Create campaign/ project recap documents and decks.
Participate in data entry, evaluation, and database management for agency tools and technology like CreatorIQ and Airtable.
Serve as a project lead and communicate directly with clients on social campaigns and appropriate partnerships, always providing strategic recommendations and point of view to clients.
Monitor and mine sports & entertainment news publications, social media channels, blogs, and broadcast to identify opportunities, potential partners, and relevant information for clients.
Develop proactive and reactive gifting lists and mechanisms.
Coordinate and participate in meetings between starpower account teams, and clients, agents, etc. Attend in-person client meetings, as needed.
Submit and monitor payment packages to ensure all partners get paid on time.
Mentor and develop junior staff, overseeing workflow and work product.