Senior Account Executive, Digital & Web Strategy

Zeno Group • Chicago, IL

9d

About The Position

Zeno Group is seeking a Senior Account Executive, Digital & Web Strategy to help develop digital strategies across websites, content, search, social media, and emerging AI-driven discovery. This role involves working closely with senior strategists and cross-functional teams to use research, audience insights, and performance data to identify opportunities and develop recommendations that strengthen how brands show up across digital channels. The ideal candidate is a curious and analytical digital strategist who enjoys investigating complex questions and translating findings into clear recommendations. This position offers the opportunity to own strategic workstreams, contribute to client engagements, and build expertise across web strategy, SEO, generative engine optimization (GEO), social media, and digital performance.

Requirements

• 3+ years of experience in digital strategy, communications, marketing or related fields, with experience across website strategy, content strategy, search, social media, audience research or digital analytics.
• Strong research and analytical skills with some experience translating findings into clear insights and strategic recommendations.
• Working knowledge of website and content strategy, including auditing, user journeys, content organization and optimization.
• Understanding of SEO, keyword research, organic visibility and evolving search behaviors.
• Familiarity with generative AI, AI-powered search and GEO, with curiosity about how these technologies are changing digital discovery.
• Understanding of social media strategy, including audience behavior, platform dynamics, channel roles and content performance.
• Experience analyzing website, search, social or content performance data to inform recommendations.
• Strong writing, presentation and storytelling skills with experience developing client-ready deliverables.
• Strong organizational and project management skills with the ability to own workstreams while collaborating with senior strategists and cross-functional teams.
• Curiosity about evolving digital behaviors, emerging technologies and how audiences discover and engage with brands online.
• Collaborative mindset with a willingness to learn, contribute ideas and continue building expertise.

Nice To Haves

• Experience with GA4, Google Search Console, SEMrush, Ahrefs or similar search and analytics platforms.
• Familiarity with social listening, audience intelligence or social analytics tools.
• Agency or consulting experience.
• Experience contributing to integrated digital, web or communications programs.

Responsibilities

• Support the development of integrated digital strategies across websites, content, search, social media and AI-powered discovery, connecting audience needs with client objectives and digital opportunities.
• Conduct website, content, search, social and competitive audits to identify audience behaviors, performance trends, gaps and opportunities that inform strategic recommendations.
• Support SEO and GEO strategies by analyzing search behavior, organic visibility, keywords, AI-generated responses, citation patterns and competitive performance across traditional and AI-powered search experiences.
• Contribute to website and content strategies spanning user journeys, content organization, channel roles, content priorities and optimization roadmaps.
• Analyze audience behaviors, platform dynamics and social performance to help develop channel and content strategies that strengthen engagement and digital experiences.
• Analyze website, search, social and content performance to identify trends and opportunities for ongoing optimization while translating data into actionable recommendations.
• Develop clear client deliverables, present findings and partner with account, design, analytics, creative and digital teams to support integrated programs.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Prescription plans
• Short-term disability
• Long-term disability
• Paid subscription to Headspace
• Access to mental health providers and other services through a best-in-class employee assistance program
• Employee resource groups
• Generous vacation
• Paid holidays
• Self-care time
• 401(k) plan
• Pretax flexible spending accounts
• Tuition assistance
• Life insurance
• Free access to a certified financial coach
• Monthly allowance for ZenoFit program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed