Senior Account Executive, Corporate & Lifestyle - Public Relations

BPCM•New York, NY

4h•$65,000 - $80,000•Hybrid

About The Position

BPCM is looking for a talented Senior Account Executive to join our Corporate & Lifestyle team. This role will support a varied portfolio of clients across industries including retail, fashion, beauty and technology, helping brands define and communicate compelling corporate and consumer narratives, strengthen their reputations and earn meaningful visibility with consumer, lifestyle, business and trade media. The ideal candidate is an energetic, proactive and collaborative communications professional with strong media relations skills, established editorial relationships and a sharp understanding of how earned media supports broader brand and business goals. This person will work alongside senior team members to develop communications plans, identify timely and creative story angles, manage day-to-day client needs and execute media strategies around corporate milestones, product launches, partnerships, events and executive thought-leadership. Candidates must have a minimum of five years of experience in communications, public relations or marketing in an agency or in-house environment, with a proven track record of securing press coverage, drafting strong written materials and managing multiple work streams and priorities.

Requirements

Minimum of 5 years of PR and/or Marketing experience working in an agency or in- house setting, ideally with sustainable brands
College degree – ideally in Communications, Journalism, Public Relations, Marketing or a related field
Established editorial relationships across sectors, such as business and consumer media
Knowledge of and interest in corporate reputation
Seasoned writing skills
Strong project and people management skills
Proactively function as a friendly gatekeeper, handling confidential and sensitive information
Proactive about finding and presenting solutions
Excellent written and verbal communication skills
Meticulously organized and detail oriented
Flexible in adapting to changing timelines and priorities
Proficient in MuckRack, PowerPoint, Excel, etc.

Responsibilities

Developing and maintaining strong editorial relationships across multiple levels, including business, retail, lifestyle, beauty, technology, and fashion editors
Securing strategic press coverage (features and long-form stories) in national and key regional magazines, newspapers, podcasts, TV, and online media outlets
Proactively pitch and secure editorial opportunities that advance corporate and brand narratives, strengthen reputation and position clients and their leaders at the forefront of their industries
Identify and secure speaking engagements, panels, awards, contributed content and other visibility opportunities for brands and executives
In partnership with supervisors, planning, developing, and advising clients on integrated and measurable PR strategies
Managing client initiatives and taking ownership of specific projects
Ensuring routine media inquiries are handled in a timely and efficient manner
Serving as a primary client contact with the proven ability to manage and drive multiple client account programs
Overseeing junior team members create, maintain and distribute editorial reports, press, and budgetary tracking documents in a timely manner
Demonstrating exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
Responding to client requests promptly with enthusiasm and accuracy
Ensuring that key milestones and projects are on track, within prescribed timelines and are value-producing
Ideating, planning, and executing partnerships and activations
Advising clients on positioning and messaging, developing and/or editing brand communications to meet press-facing needs (including, but not limited to press releases, talking points, interview responses, etc.)
Reviewing media and reports compiled by junior team members on relevant client news and trends
Overseeing press credit reporting according to client preference
Drafting and contributing to press releases and client materials, such as Q&A’s and executive briefing materials, that encompass brand messaging and positioning
Support select senior executives’ LinkedIn presence by advising on strategy and developing content that amplifies company news, industry insights and executive perspectives
Overseeing creation, maintenance and timely distribution of editorial reports, press clippings and budgetary tracking documents
Exhibiting strong writing, communication, and presentation skills to effectively articulate ideas to clients, agency, and colleagues
Directly managing day-to-day activities on multiple accounts
Managing and mentoring direct reports, to include interns
Managing and mentoring junior staff reporting into this role while maintaining close communication with Supervisors or Directors to ensure efficient prioritization and workflow
Directly managing day to day activities on assigned account