Senior Account Director

Bold Orange Company•Minneapolis, MN

5d•Hybrid

About The Position

Bold Orange (BOCO) is a customer experience company that believes authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients. Bold Orange is seeking a driven, strategic, digital and technology fluent Senior Director, Client Strategy & Services to lead client relationships and drive innovative, results-oriented marketing solutions. As a member of the CSS team, you can expect to understand, analyze, strategize, ideate, collaborate, contribute, and lead client solutions that deliver “And Then Some” to drive meaningful results for our clients. As a digital-first agency, we are looking for candidates with demonstrated experience in developing and executing on strategies across digital touchpoints to create seamless customer experiences through enablement of data and marketing technology.

Requirements

Bachelor’s degree in business, marketing, communications, public relations or equivalent work experience
9+ years of marketing/advertising experience in an agency setting
12+ years of work experience across digital, 1to1 marketing, MarTech and CRM, with a heavy emphasis and interest in the digital strategy required to execute in these channels
Proven expertise in comprehensive CRM strategy. Certification in one or more of these platforms is strongly encouraged
Strong understanding of digital ecosystems, customer journeys, and omnichannel campaign execution
Passion for learning the client’s business, including company business goals and objectives, products, markets, brand positioning, competitive landscape, industry, distribution, etc.
Strong storytelling and overall PowerPoint presentation skills: You should be able to tell a story through your presentations
Ability to understand data and reporting and provide summaries and insights to the clients
Ability to anticipate, plan and prioritize to manage the workload effectively and efficiently
Strong attention to detail
Desire to work in a fast-paced creative environment with a “can-do” attitude that inspires teams and clients
Leadership skills and the desire to mentor
Desire to always be learning and growing

Responsibilities

Lead Digital Strategy and Execution: Apply deep expertise across digital channels and technical platforms—including email, website, and marketing automation—with a strong emphasis on strategic planning and performance-driven execution
Lead and inspire cross-functional agency teams to deliver great work to clients.
Set the vision and create the strategy for our work and develop solutions to drive results for our clients.
Set strategic direction, define success metrics, and foster collaboration to achieve client goals
Partner closely with client teams including marketing, technology, operations, finance, analytics, technology, and senior management
Build client relationships at the highest level and actively work to unlock new opportunities
Develop and deliver compelling, holistic marketing strategies through engaging storytelling and persuasive presentations
Author creative and project briefs
Manage scope changes, resolve conflicts, and maintain momentum through proactive problem-solving and negotiation
Monitor industry developments and best practices to inform strategy and keep clients ahead of the curve