Senior Account Director, Travel PR (CT/ET Preferred)

Praytell

15h • Hybrid

About The Position

Praytell is a creative communications agency seeking a Senior Account Director with 9-11 years of experience and deep expertise in the travel and tourism industry, ideally within an agency environment. This role will lead integrated communications programs across earned, influencer, and social channels, serving as a senior strategic partner to clients. The Senior Account Director will guide brand storytelling, campaign development, and cross-channel initiatives that drive measurable business impact. This position will oversee multiple client relationships and large-scale accounts with substantial budgets, mentor and develop teams, and ensure work is executed at the highest level while identifying opportunities for innovation, organic growth, and long-term partnership. The role requires strong business acumen, creative thinking, and the ability to navigate complex client environments while delivering thoughtful counsel, executive-level presence, and forward-thinking ideas. This role must be based in the Central or Eastern time zone.

Requirements

• 9-11 years of experience
• Deep expertise in the travel and tourism industry
• Ideally within an agency environment
• Strong business acumen
• Creative thinking
• Ability to navigate complex client environments
• Ability to deliver thoughtful counsel
• Executive-level presence
• Forward-thinking ideas
• Must be based in the Central or Eastern time zone

Nice To Haves

• Bonus points for big airline experience

Responsibilities

• Drive optimism while balancing the realities of execution and client needs.
• Anticipate market trends and client challenges, positioning teams to adapt proactively.
• Build trust and efficiency by cutting through unnecessary complexity to focus on impactful results.
• Establish long-term trust by balancing strategic candor with empathy and professionalism.
• Model resilience and positivity, setting the tone for teams and clients during challenging times.
• Shape enduring partnerships by strategically aligning agency and client priorities for shared success.
• Act as a senior-level strategic advisor, providing high-level insights and recommendations to elevate client campaigns.
• Monitor portfolio-wide budgets, identifying opportunities for efficiency and improved ROI.
• Oversee complex, multi-channel campaigns, ensuring seamless integration across PR, influencer, and social efforts.
• Support organizational planning, aligning team structure and resources with agency goals and client demands.
• Develop and implement training programs for team leads, preparing them for future leadership roles.
• Guide client relationships at a senior level, handling complex conversations and providing strategic counsel.
• Drive the creation of thought leadership pieces and overarching campaign messaging, ensuring alignment with broader business objectives.
• Shape the strategic narrative of client-facing decks, ensuring they effectively communicate campaign vision and results.
• Represent the agency in major client meetings, adapting communication styles to engage and persuade senior stakeholders.
• Provide senior-level oversight for audit processes, ensuring insights are actionable and forward-thinking.
• Define advanced audience frameworks and leverage research to drive innovative strategies for clients.
• Deliver high-impact, integrated strategies that position clients as leaders across earned, influencer, and social channels.
• Provide creative oversight for trend-based campaigns, ensuring they resonate across earned, influencer, and social channels.
• Drive innovation in media event concepts and seasonal campaigns, focusing on differentiation and earned potential.
• Champion high-level partnerships with influencers or talent, introducing groundbreaking concepts to clients.
• Lead the development of agency-wide creative frameworks for social campaigns that prioritize innovation and engagement.
• Deliver comprehensive campaign visions, tying together multi-disciplinary creative strategies.
• Define earned media priorities at a strategic level, identifying opportunities for client growth and thought leadership.
• Oversee high-profile influencer programs, providing contract oversight, and ensuring innovative partnerships elevate brand awareness and impact.
• Lead strategic social media efforts, balancing creative vision with data-driven insights and performance metrics.
• Oversee complex analyses that inform cross-channel strategies and insights.
• Develop holistic recommendations that integrate data with broader client objectives, which may include working with speciality teams to identify vendors and data partners that might uniquely answer brand challenges and provide stronger endorsement of our insights into our results.
• Act as a trusted advisor, framing insights to support executive-level decisions.
• Define long-term performance metrics and ensure consistent alignment with client goals.

Benefits

• Salary: $125,000 - $145,000
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO)
• Company holidays
• Mental health days
• Flexible work locations within the US - remote is a-ok!
• Physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
• Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
• Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
• Paid parental leave
• Fertility support
• Training and team-building programs
• Camp Praytell, our company offsite (eligibility based on start date)
• Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed