Senior Account Director, Sports - Brand Consulting

Creative Artists Agency•New York, NY

4d•Hybrid

About The Position

The CAA Brand Consulting Senior Director will play a leadership role in one of our largest Brand Consulting clients, a financial services company. The Senior Director will help develop and lead the strategic vision, management and activation of marquee sports and entertainment properties in the brands portfolio. The candidate will lead interfacing day to day with the client, manage junior team members and will work cross functionally with internal/external vendors, clients and agencies.

Requirements

Bachelor’s Degree in Marketing, Communications, Business or similar discipline
10-12+ years’ experience in client activations including developing and delivering the strategic vision based on brand objectives
Ability to travel and be on site at events
Must have people management experience including proven ability to develop lower level team members.
Strong fiscal approach with excellent budget management and forecasting skills
Exceptional verbal and written communication skills with the ability to command a room and build relationships both internally and externally
Proven strategic development and stakeholder management/influence skills
Strong market and industry knowledge and presence
Must demonstrate thought leadership by developing original points of view, identifying emerging trends and opportunities, and translating insights into actionable recommendations for clients.
Remains abreast of the client’s industry and latest developments
Must be a skilled negotiator who can effectively influence clients and internal stakeholders, manage competing priorities, and navigate complex discussions to drive successful outcomes.
Ability to balance and progress multiple projects and project components at one time, on tight timelines
Excellent MS skills especially with PowerPoint, Excel and Outlook

Responsibilities

Develop and deliver overarching strategic vision based on brand objectives for new and existing sports and entertainment partnerships
Identify and sell in new projects and revenue opportunities
Demonstrate creative and innovative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations
Act as a resource for the teams in trouble shooting and problem solving
Oversee the team who will manage the day-to-day portfolio, ensuring continuity across properties and strategic, creative thinking
Lead overall activation planning, pulling in specific functions, as needed
Oversee the development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life, working with internal account team, client team and external agencies
Work with CAA Data & Analytics to oversee the management of brand portfolio measurement evaluation and ideate around ways to expand measurement
Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / Trends, etc.) to ensure goals and objectives are met, as well as to cross sell additional revenue opportunities
Lead, manage and inspire a team of direct and indirect team members
Create presentations for key meetings internally and externally
Develop and deliver compelling written and verbal communications
Build, maintain and play key role in driving year-over-year business and account growth