Senior AB Testing Specialist (US)

QVC•West Chester, PA

5d•Hybrid

About The Position

The Sr. AB Testing Analyst supports QVC US and is responsible for overseeing all phases of A/B and model-measured test design, data engineering, and statistical analysis to measure the incremental benefit of strategies across eCommerce, marketing, broadcast, and more. Reporting to the Manager of Testing and Analytics, this role is essential in driving data-driven decision-making and business impact.

Requirements

Bachelor's Degree and/or a minimum of 5 years of A/B testing experience, providing statistical analysis of business outcomes, and evaluating testing designs.
3+ years of experience with web and app platforms function, applying technical expertise to troubleshoot issues, ensure accurate test implementation, and optimize user experiences across digital channels.
3+ years experience interpreting quantitative and qualitative data to inform prioritization, experimentation, and product decisions.
3+ years experience writing user stories/acceptance criteria and working in Jira.
3+ years experience leveraging Adobe Target as a testing tool

Nice To Haves

familiarity with Adobe Analytics is preferred.

Responsibilities

Produce and evaluate test designs to ensure accuracy and feasibility.
Partner with vendors to implement best practices in setup, measurement, and data sharing; produce and maintain subject-level treatment tables.
Maintain an in-house SAS-based test-reporting suite.
Produce custom statistical reporting.
Collaborate with digital platform testing teams and business stakeholders.
Participate in non-testing-related data engineering, analysis, and modeling.