SEM Coordinator

Encompass Supply Chain Solutions•Lawrenceville, GA

8d•Remote

About The Position

We are a growing, dynamic company with a dedicated team of eCommerce professionals looking for a highly motivated SEM Coordinator to join our marketing team as we continue to grow our B2C eCommerce business across our multiple brands. We are looking for a SEM Coordinator, who strives to be a life-long learner and loves identifying trends.

Requirements

A bachelor’s degree or equivalent in Economics, Computer Science, Marketing, Business, or a related field.
Experience in paid search marketing (Google Ads, Microsoft Ads, Facebook, etc.)
Strong analytics, problem solving, and systems analysis skills
Organizational and time-management skills
Strong written and verbal communication skills
Experience with MS Excel – comfortable working with large spreadsheets, pivot tables, formulas
Statistical reasoning
Experience in statistics or game theory
Knowledge of machine learning and automation
Familiarity with Looker Studio, and Google Analytics

Responsibilities

Creating, monitoring, and reporting on advertising campaigns on platforms such as Google Ads, Microsoft Ads, Facebook and more.
Monitoring and managing advertising accounts: Regularly optimizing our campaigns using both growth and efficiency industry best practices.
Creating and testing your own unique ideas to improve overall quality and success of our campaigns.
Using data to determine when to pivot account strategic decisions and deliver actionable insights.
Staying on top of industry trends and adapting to new best practices.
Reporting on project performance and how it relates to our greater strategy (using Excel, Looker Studio, and Google Analytics).