SEM Campaign Manager (Remote)

Forbes Advisor•Wilmington, DE

4d•Remote

About The Position

Forbes Advisor is looking for a skilled SEM Campaign Manager to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. This role offers challenges and opportunities similar to those of a start-up, combined with the benefits of an established, successful company. The position will report into the SEM Manager. In this role, you will be required to set up, manage, and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.

Requirements

Proven 2+ years of experience in Performance marketing, creating, managing, and executing paid search campaigns on Google and Bing ads.
Proficiency in MS Excel and data manipulation.
Strong analytical skills.
Ability to think creatively.
Excellent attention to detail.
Strong relationship building skills.
Ability to think strategically and develop innovative paid search strategies.
Ability to present information effectively to a range of audiences.
Proficiency in managing moderate to large scale paid search accounts.
Skills in campaign performance analysis and digital traffic metrics.
Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Nice To Haves

Passion for Search and digital marketing.
A detailed knowledge of PPC best approaches, principles, and standards.
A good understanding of how PPC fits into the wider area of digital marketing.
Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Google/Bing ads certification

Responsibilities

Ensure campaigns deliver positive ROI to achieve desired results.
Manage multiple accounts, bringing variety and challenge due to a busy workload and tight deadlines.
Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and other important account metrics on existing and new categories.
Manage the creation of large keyword lists.
Implement creative copy suggestions.
Define campaign budgets, align campaign goals, and ensure search campaigns meet best practice principles.
Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax, and other areas of paid search to deliver performance goals.
Keep up to date with search engine and PPC industry trends and developments.
Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimizations.
Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.