SEM Ops Manager

AdCellerant•Denver, CO

4d•Hybrid

About The Position

AdCellerant is seeking an experienced Manager of Paid Search to lead their Search Engine Marketing (SEM) team. This team is responsible for managing Small to Medium Business (SMB) advertisers through PPC and mobile search. The ideal candidate will have 3-4 years of prior paid search experience, specifically in Google Ads, be data-driven, and have a proven track record of building and managing numerous paid search accounts. As a leader on the SEM team, you will be responsible for managing the team, supporting and reporting on their KPIs, coaching, mentoring, and training new team members, and providing executive insight into the department. Strong communication, leadership, attention to detail, and creative problem-solving skills are essential for success in this fast-growing team with ample opportunities for career advancement.

Requirements

Bachelor's degree in Marketing, Communications, Business or related field
3-5 years building and managing paid search accounts on Google and Bing
2+ years of experience managing a team is preferred
Google Ads Certified
Well versed of HTML and CSS
Some programming background is preferred
Experience with agile product management
Expertise in Google Analytics or other third-party analytics and optimization tools.
Strong Excel skills
Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail
Must have the ability to multi-task and work within deadlines
Candidates must have the ability to interact with all levels of the organization
Prior experience with PPC management platforms
Agency experience or experience working with multiple direct response advertiser
Currently legally authorized to work in the United States on a full-time basis.

Responsibilities

Manage SEM campaigns to maintain practical experience and direct knowledge of all platform workings
Develop keyword lists and ad copy for search campaigns
Create and manage new paid search campaigns in Google Ads and/or Bing Ads
QA campaigns before launching
Make campaign and keyword optimization changes under the direction of Search Marketing Manager
Create campaign reports
Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
Keyword Research
Competitive Analysis
Recommending changes in methods to increase traffic to websites or achieve advertisers goals
Other duties as needed
Manage a team of campaign managers on the SEM team, including ongoing monitoring towards individual and team KPI goals
Ensure all team members are effectively managing their individual volume of campaigns.
Oversee communication, work assignments, and overall team well-being
Work closely with the Director of Search to stay up to date with the ongoing evolutions on leveraged platforms and provide recommendations on adoption and/or changes to campaign setup, optimizations and processes
Assist the Director of Search with departmental projects asked of the Search team
Maintain a department-wide adherence to AdCellerant business rules including turnaround times, communication requirements, and best practices
Maintain a consistent rapport with team members, management, ownership, and stakeholders with regard to team capacity, performance, team member well-being, and strategy. This includes ongoing oversight of management dashboards and reports
Pull weekly KPIs, facilitate bi-weekly 1:1s with individual team members
Work with Search team members to grow their skillsets, progress their careers, and increase the overall expertise of the team
Maintain a high degree of customer service from all members of the department.
Any/all other tasks as assigned by upper management
Maintain expert-level knowledge of Google, Bing, Call Tracking Metrics, Ticket Communication, ui.marketing/internal tools, and Google Analytics. This includes training the team, advising the company, creating processes and documentation, and monitoring adherence to best practices
Gather requirements for product discovery and future enhancements