Segment Marketing Senior Advisor - Medicare Advantage

Health Care Service Corporation•National, NV

5d•$102,000 - $184,300•Remote

About The Position

This role is the marketing lead for driving direct-to-consumer growth for Medicare Advantage, focused on the DRTV and Digital marketing channels. The Senior Advisor develops and executes strategies to achieve application and call volume goals, while optimizing channel performance with member acquisition. Success in the role requires strong cross-functional leadership, data-driven decision making, disciplined execution against growth, volume, and cost targets, and the ability to clearly communicate results with executive leadership.

Requirements

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field and 8 years of experience in marketing, campaign management, healthcare marketing, or related fields OR Master’s degree and 6 years of experience in marketing, campaign management, healthcare marketing, or related fields OR 12 years of experience in marketing, campaign management, healthcare marketing, or related fields
Experience leading multi-channel marketing campaigns from strategy through execution
Deep expertise in marketing strategy, member acquisition, retention, and growth initiatives.
Strong knowledge of marketing regulations, healthcare compliance requirements, and enrollment processes.
Advanced analytical skills and experience translating complex data into executive-level insights and recommendations.
Excellent executive communication and presentation skills.
Proven ability to lead large-scale cross-functional initiatives and drive organizational alignment.
Exceptional leadership, influence, and stakeholder management capabilities without direct authority.

Nice To Haves

Prior experience with Medicare, Medicare Advantage, health insurance, or another highly regulated environment.
Understanding of Medicare Advantage target audience, enrollment process, and customer journeys.
Experience in evaluating and implementing marketing technologies.

Responsibilities

Develops and executes strategies to achieve application and call volume goals for Medicare Advantage.
Optimizes channel performance with member acquisition.
Leads multi-channel marketing campaigns from strategy through execution.
Translates complex data into executive-level insights and recommendations.
Leads large-scale cross-functional initiatives and drives organizational alignment.
Demonstrates leadership, influence, and stakeholder management capabilities without direct authority.