Segment Manager

Intermetro Industries Corp•Wilkes Barre, PA

22h

About The Position

InterMetro Industries is seeking a Segment Manager to support marketing initiatives that drive sales growth and brand awareness across multiple markets. The role coordinates marketing programs, product launches, sales enablement, and customer communications, partnering with Sales, Product Management, Engineering/R&D, and other cross-functional teams to implement marketing strategies effectively and on time. The Segment Manager develops marketing plans and campaigns, analyzes market and competitive information, conducts research, and recommends brand and product positioning. The position also manages public relations, digital marketing, social media, content, sales support materials, launch communications, and trade show and buying group activities. The role is expected to understand and uphold the InterMetro Code of Business Ethics and report actual or perceived violations of the Code or company policies. InterMetro Industries describes its workplace as challenging and fun, with growth potential, opportunities to make an impact, health and wellness offerings, an excellent benefits package, and employee development programs. The company is an equal opportunity/affirmative action employer. Applicants must be legally authorized to work in the United States; sponsorship is not available, and relocation assistance is not available.

Requirements

Bachelor’s degree in marketing or a related field.
At least 5 years of marketing experience.
Must be legally authorized to work in the United States; the company does not provide sponsorship for work authorization.

Responsibilities

Develop, recommend, and implement annual and long-term marketing plans supporting brand growth, profitability, and market positioning.
Recommend and execute strategies to generate and cultivate leads, strengthen dealer and representative relationships, and improve sales performance.
Plan, execute, communicate, and evaluate multichannel marketing campaigns, including project scope, timelines, messaging, resources, and performance measures.
Analyze and maintain market, customer, and competitive data; assist with reports, financial models, and performance analyses.
Research channel needs, customer needs, and competitive issues and recommend brand and product positioning.
Recommend and manage public relations, digital marketing, social media, and content initiatives to increase brand awareness, customer engagement, and market visibility.
Develop and maintain sales support materials, programs, e-blasts, and tools to increase sales.
Develop product launch communication strategies, coordinate cross-functional input, advise the representative network, and ensure sales and marketing materials support go-to-market objectives.
Assist with trade show and buying group initiatives, including pre-show strategy, messaging, coordination, post-show communication, and lead management.
Understand the InterMetro Code of Business Ethics and contribute to a workplace that upholds it; report actual or perceived violations of the Code or company policies and procedures.
Perform other duties as assigned.