Segment Manager

INTERMETRO INDUSTRIES CORP•Wilkes-Barre, PA

1d•Onsite

About The Position

InterMetro Industries is seeking a Segment Manager to support marketing initiatives that drive sales growth and brand awareness across multiple markets. The role coordinates marketing programs, product launches, sales enablement, and customer communications, partnering with Sales, Product Management, Engineering/R&D, and other cross-functional teams to implement marketing strategies effectively and on time. The Segment Manager develops and executes annual and long-term marketing plans, campaigns, lead-generation strategies, and initiatives across public relations, digital marketing, social media, and content. The role also analyzes market and competitive information, researches customer and channel needs, develops sales-support materials, and coordinates communications for product launches, trade shows, and buying-group initiatives. The position is based at the Corporate Office in Guthrie, Wilkes-Barre, Pennsylvania. InterMetro Industries describes its offerings as including growth potential, the opportunity to make an impact, health and wellness offerings, an excellent benefits package, employee development programs, and a challenging and fun atmosphere. The company is an equal opportunity/affirmative action employer. Relocation assistance and visa sponsorship are not available.

Requirements

Bachelor’s degree in marketing or a related field.
At least 5 years of marketing experience.
Must be legally authorized to work in the United States; the employer will not provide sponsorship now or in the future.

Responsibilities

Develop, recommend, and implement annual and long-term marketing plans supporting brand growth, profitability, and market positioning.
Recommend and execute strategies to generate and cultivate leads, strengthen dealer and representative relationships, and support sales performance.
Plan, execute, communicate, and evaluate multi-channel marketing campaigns, including defining scope, timelines, messaging, resources, and performance measures.
Analyze and maintain market, customer, and competitive data; assist with reports, financial models, and performance analyses.
Research channel and customer needs and competitive issues, and recommend brand and product positioning.
Recommend and manage public relations, digital marketing, social media, and content initiatives to increase brand awareness, engagement, and visibility.
Develop and maintain sales-support materials, programs, e-blasts, and tools.
Develop launch communication strategies, coordinate cross-functional input, advise the representative network, and ensure sales and marketing materials support new-product go-to-market objectives.
Assist with trade show and buying-group initiatives, including pre-show strategy, messaging, coordination, post-show communication, and lead management.
Understand and support the InterMetro Code of Business Ethics; remain alert to potential violations and report actual or perceived violations of the Code or company policies and procedures.
Perform other duties as assigned.