Founded in 2011, Shinola is a Detroit-based luxury design brand committed to crafting products that are built to last. They are dedicated to creating high-quality manufacturing jobs and operate the first at-scale watch factory in the US in 50 years. Shinola promises to deliver thoughtful craftsmanship, timeless design, and spirited stories that inspire people to live well, with confidence, joy, and in a style that is uniquely their own. Born in Detroit, Shinola makes beautiful, enduring handcrafted goods that are built to be lived in, worn out, and well loved. The company stands for Determination, Quality, Hospitality, Humility, and Joy.
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