Search Engine Optimization Lead Marketing Consultant

Wells Fargo & Company•Charlotte, NC

2d•Hybrid

About The Position

Wells Fargo is seeking a Search Engine Optimization/ Generative Engine Optimization Lead Marketing Consultant subject matter expert to join the Enterprise Search Team. In this role, you will develop and deliver advanced Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies to improve visibility and performance across traditional and AI‑driven search. You will use key search platforms to develop optimization recommendations, lead search performance reporting and analysis, and provide expertise on how key elements can be improved onsite to drive increased prominence in organic search. You will monitor page performance, troubleshoot indexation issues, and communicate how page experience, responsive design, site speed, and UX signals influence both traditional search rankings and AI‑driven discovery. This role will drive high‑impact, cross‑functional initiatives spanning marketing, digital, technology, and analytics, and influence and scale AI Search optimizations. You will manage agency and analytics vendor relationships, serve as a strategic advisor to peers and leaders, and partner across lines of business, vendors, and cross‑functional teams to deliver enterprise‑wide marketing outcomes. You will also use knowledge of Content Management Platforms and how SEO requirements integrate into authoring, governance, and release workflows to support evergreen content.

Requirements

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e., Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.

Nice To Haves

2 + years of Google Search console platform
5+ years combined Search Engine Optimization and Marketing analytics experience
Experience providing in-depth Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) recommendations
Experience with the following tools, or similar: SEMRUSH, SEO Clarity, Screaming Frog, Google Search Console, Google Analytics, Adobe Customer Journey Analytics
Experience building SEO and GEO reports and communicating insights to non-technical stakeholders
Strong presentation skills: ability to build compelling stories and present to large groups
Will need to keep up with evolving AI Search Landscape, and learn as they go, monitoring, testing, and measuring evolving SEO and GEO best practices

Responsibilities

Develop and deliver advanced Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies to improve visibility and performance across traditional and AI‑driven search.
Use key search platforms to develop optimization recommendations: SEMRush, seoClarity, Screaming Frog, Google Search Console, Google Analytics, Adobe Customer Journey Analytics.
Lead search performance reporting and analysis, translating data into actionable insights that drive measurable gains in visibility, accuracy, sentiment, and engagement.
Provide expertise on how key elements (schema markup, canonicalization, hreflang, etc.) can be improved onsite to drive increased prominence in organic search.
Monitor page performance and successfully troubleshoot indexation issues that may arise.
Communicate how page experience, responsive design, site speed, and UX signals influence both traditional search rankings and AI‑driven discovery.
Drive high‑impact, cross‑functional initiatives spanning marketing, digital, technology, and analytics.
Influence and scale AI Search optimizations, transitioning successful pilots into business‑as‑usual programs.
Manage agency and analytics vendor relationships, ensuring strong governance, quality, and business value.
Serve as a strategic advisor to peers and leaders, from mid‑level managers through senior leadership.
Partner across lines of business, vendors, and cross‑functional teams to deliver enterprise‑wide marketing outcomes.
Use knowledge of Content Management Platforms and how SEO requirements integrate into authoring, governance, and release workflows to support evergreen content.