Search Engine Marketing (SEM) Account Manager

Audacy•GA-Atlanta, IN

3d•Remote

About The Position

The Search Engine Marketing (SEM) Account Manager, reporting to the SEM Product Manager, is an integral member of Audacy’s centralized Revenue Operations Search team. This individual is responsible for building, managing, monitoring and analyzing client Google Ads campaigns while serving as the primary SEM contact for sales teams and external vendors. The Account Manager will proactively optimize campaigns in accordance with Audacy SEM best practices and provide strategic recommendations to support campaign performance and client success. This individual must be comfortable adapting to evolving platforms, processes and priorities while remaining receptive to direction and established team standards. Day-to-day guidance and support will be provided by the SEM Product Manager. This position is eligible for remote work in any of Audacy’s 48 markets.

Requirements

BS/BA degree or relevant experience
Paid search or digital media advertising experience preferred
Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
Working knowledge of Google Ads, Bing Ads, or other PPC platforms
Proficient in Microsoft office suite and Google Workspace
Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
Ability to thrive in a fast-paced, dynamic environment with competing priorities
Exceptional analytical, verbal, and written communication skills

Nice To Haves

Google Ads certified
Google Shopping experience is a plus
Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus

Responsibilities

Use forecasting and research tools to provide sales teams with accurate estimates of campaign potential for prospective clients
Build and launch Google Ads campaigns, including campaign structures, keyword strategies, ad copy, targeting, budgets and supporting assets
Complete required pre-launch and post-launch quality checks to ensure campaigns are accurate and aligned with approved strategies
Proactively monitor and optimize campaigns using performance data, industry standards and established Audacy SEM best practices
Regularly review search terms, keywords, ads, bidding strategies and conversion data to identify opportunities to improve performance
Manage campaign budgets and pacing to support accurate monthly spending and full delivery over the life of each campaign
Review conversion tracking and reporting for accuracy, troubleshoot concerns and coordinate with internal teams or vendors when additional support is needed
Analyze campaign performance and clearly communicate results, recommendations, required actions and potential growth opportunities to sales teams
Manage multiple accounts, requests and deadlines while maintaining accurate documentation and proactively communicating priorities, concerns or potential delays
Identify and escalate performance, tracking, policy, billing or fulfillment concerns before they negatively affect a campaign or client
Stay current with evolving advertising platforms, SEM products and internal processes, applying new team guidance and Audacy SEM best practices as directed
Collaborate with sales teams, internal partners and external vendors to support accurate campaign execution and a positive client experience

Benefits

health care coordinator
medical
dental
vision
mental health
telemedicine
flexible spending accounts
health savings account
disability
life insurance
critical illness
hospital indemnity
accident insurance
paid time off (sick, flex-time away/vacation days, personal, parental, volunteer)
401(k) retirement plan
student loan payment assistance program
legal assistance
life assistance program
identity theft protection
discounted home and auto insurance
pet insurance