Search Engine Marketing (SEM) Account Manager
About The Position
The Search Engine Marketing (SEM) Account Manager, reporting to the SEM Product Manager, will be responsible for working on client SEM accounts as part of Audacy’s centralized revenue operations Search team. This individual will be expected to build, monitor and analyze clients' digital PPC advertising campaigns on a regular basis as well as serve as the primary contact with the sales team and vendors. As needed, this individual is expected to provide strategic recommendations to ensure campaign success. This individual will be provided day to day oversight and support from the Team Lead, Search Engine Marketing. This role is open to remote work in any of Audacy's 48 markets.
Requirements
- BS/BA degree or relevant experience
- Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
- Working knowledge of Google Ads, Bing Ads, or other PPC platforms
- Proficient in Microsoft office suite and Google Workspace
- Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
- Ability to thrive in a fast-paced, dynamic environment with competing priorities
- Exceptional analytical, verbal, and written communication skills
Nice To Haves
- Paid search or digital media advertising experience preferred
- Google Ads certified
- Google Shopping experience is a plus
- Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus
Responsibilities
- Utilize tools to provide accurate budget estimates of campaign potential to sales team as they approach clients to pitch our SEM products
- Design and implement keywords, text ads and account structure to maximize client performance
- Optimize account performance based on industry standards and best practices and exceed client objectives
- Perform budget adjustments to accurately spend the client’s budget throughout a particular month and throughout its full lifespan
- Serve the key stakeholder to analyze account performance to deliver in full and clearly communicate to sales any upsell potential
Benefits
- health care coordinator
- medical
- dental
- vision
- mental health
- telemedicine
- flexible spending accounts
- health savings account
- disability
- life insurance
- critical illness
- hospital indemnity
- accident insurance
- paid time off (sick, flex-time away/vacation days, personal, parental, volunteer)
- 401(k) retirement plan
- student loan payment assistance program
- legal assistance
- life assistance program
- identity theft protection
- discounted home and auto insurance
- pet insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
