Search Engine Marketing Manager

Concora Credit Inc.•Beaverton, OR

21h

About The Position

As our Search Engine Marketing Manager, you’ll help drive Concora Credit’s Mission to enable customers to Do More with Credit – every single day. You’ll manage our process end-to-end, from opportunity recognition to data analysis to building and implementing strategies that expand the consumer base across product lines. In short, you will lead Conora Credit’s efforts and evolution across Search Marketing. You’ll blend quantitative and qualitative skills to provide actionable insights that optimize marketing spend and audience targeting to produce results. Successful candidates will demonstrate abilities to think strategically, leverage creativity, and manage their team with thoughtful coaching and leadership. We hire people, not positions. That's because, at Concora Credit, we put people first, including our customers, partners, and Team Members. Concora Credit is guided by a single purpose: to help non-prime customers do more with credit. Today, we have helped millions of customers access credit. Our industry leadership, resilience, and willingness to adapt ensure we can help our partners responsibly say yes to millions more. As a company grounded in entrepreneurship, we're looking to expand our team and are looking for people who foster innovation, strive to make an impact, and want to Do More! We’re an established company with over 20 years of experience, but now we’re taking things to the next level. We're seeking someone who wants to impact the business and play a pivotal role in leading the charge for change.

Requirements

Minimum BA or BS degree.
At least 5 years of experience working in Search marketing.
Proficient with Search Management tools and analytics. Technical understanding of SEM.
Excellent quantitative analysis experience.
Exceptional analytical skills, including data manipulation and financial analysis.
Expertise working with SQL and Microsoft Excel.
Strong understanding of the mechanics of online marketing.
Attention to detail / sound judgment.
Practical experience leveraging AI-driven search features to scale and optimize campaigns.

Responsibilities

Lead the ongoing management, execution, and evolution of our Search strategy.
Monitor and lead multiple SEM campaigns/projects.
Consistently ideate and innovate within the Search space.
Gather actionable data from our various sources to ensure consistent and continual optimization of campaigns.
Perform keyword research (discovery and expansion), review and edit ad creative/copy, review and analyze website performance metrics, and optimize campaigns.
Perform testing with ad copy, audience strategies, negative keywords, etc.
Identify growth opportunities, initiate test hypotheses, and prioritize scaling out winning tests, improving SEM traffic productivity and return on investment.
Develop and continuously improve SEM products and tools development (automation tools, dashboards, etc.) and influence prioritization.
Be a strategic contributor in efforts to improve Concora Credit’s organic search returns.
Surface insights for business and marketing strategies. Present to senior leadership regularly on Search plans and results.
Regularly audit competitive strategic analysis, customer/target audience segmentation, and consumer insight development.
Proactively leverage AI capabilities within search platforms to scale performance, uncover new consumer opportunities, and drive a best-in-class strategy.

Benefits

Medical, Dental and Vision insurance for you and your family
Paid Time Off (PTO)
6 company-observed paid holidays, plus 3 paid floating holidays
401k (after 90 days) plus employer match up to 4%
Pet Insurance for your furry family members
Wellness perks including onsite fitness equipment at both locations, EAP, and access to the Headspace App
Tuition Reimbursement
Flexible Spending Accounts
Life and AD&D Insurance
company-paid Long-Term Disability and voluntary Short-Term Disability