Search Buying Specialist

Channel Factory

3d•Remote

About The Position

Channel Factory is seeking a Search Buying Specialist with deep paid search expertise and working knowledge of paid social. This role is part of the Media Solutions team and is crucial for developing search strategies, supporting clients, and collaborating across departments to enhance performance on search and social channels. The ideal candidate excels in search platforms (Google, Microsoft/Bing, shopping) and has sufficient social media knowledge to contribute to integrated campaigns. This position is well-suited for an analytical individual who is client-ready and adept at interpreting performance data and crafting strategic narratives.

Requirements

3–5 years of hands-on paid search experience; social experience a plus.
Proven track record managing search campaigns with meaningful budget responsibility.
Proficiency in Google Ads and the Google Suite.
Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share.
Experience with Google Analytics, Looker Studio, or similar reporting tools.
Ability to analyze performance data, identify trends, and make strategic recommendations.
Strong attention to detail with a bias toward optimization and testing.
Confident presenting to clients and internal stakeholders.
Ability to translate technical performance data into clear, compelling narratives.
Experience building polished decks and campaign reports.
Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
Strong organizational skills and ability to prioritize effectively.
Google Ads certification required

Nice To Haves

Experience working in an agency, ad tech, or media solutions environment preferred.
Microsoft Advertising certification a plus.

Responsibilities

Develop and manage paid search campaigns primarily across Google Ads and Performance Max.
Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs.
Continuously optimize campaigns for efficiency and performance- improving Quality Scores, CTR, CPA, and ROAS.
Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed.
Collaborate with the Social Solutions team to develop integrated search + social strategies for clients.
Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients.
Participate in internal and client meetings to position search as a performance driver within the marketing mix.
Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations.
Track and analyze performance metrics using Google Ads, along with internal reporting tools.
Deliver regular performance reports with clear insights and actionable optimization recommendations.
Identify trends and translate data into strategic decisions.
Work closely with internal teams to ensure search strategies align with cross channel initiatives.
Stay current on search platform updates, algorithm changes, and industry trends- and proactively apply new features to client campaigns.
All other duties as assigned