Scrum Master – Digital Marketing Strategy

ICF • Sacramento, CA

6d • $89,261 - $151,744 • Remote

About The Position

ICF Next is hiring an experienced Scrum Master – Digital Marketing Strategy to support a high-profile, public-facing digital platform for a client in Sacramento, California. The role is a strategic and consultative partner to Marketing stakeholders, helping articulate business objectives and shape digital experiences that support engagement and business outcomes. It also leads Agile delivery by translating Marketing priorities into actionable requirements and maintaining a pipeline of high-value work ready for development.

The Scrum Master partners with Marketing, UX, analytics, business analysis, and technical teams to clarify needs, build alignment, develop a stakeholder-aligned product roadmap, and turn business objectives, customer needs, and feedback into requirements, user stories, and acceptance criteria. The role uses analytics, customer feedback, and post-launch reviews to evaluate business value and refine priorities, and facilitates Agile ceremonies while resolving impediments and aligning delivery with Program Increment (PI) Planning.

Requirements

• Bachelor’s degree in an IT-related field or equivalent experience.
• Certified Scrum Master (CSM) or equivalent certification.
• At least 4 years of experience as a Scrum Master leading Agile processes for a complex website design or development project or system that included integrations with more than one third-party system.
• At least 5 years of professional experience in digital marketing or product delivery supporting digital products, customer-facing websites, or digital experience platforms.
• At least 3 years of direct product management or product strategy experience on an Agile team, such as a Product Owner or Product Manager.
• Must be based in Sacramento, California.
• Ability to obtain a Public Trust Clearance and reside in the United States.
• Experience conducting discovery and requirements workshops and maintaining product roadmaps and prioritized backlogs across multiple workstreams.
• Experience advising senior Marketing stakeholders and partnering with UX and technical teams.
• Proficiency with Azure DevOps or comparable tools such as Jira, Confluence, and Mural.
• Excellent communication and facilitation skills.
• Candidates must be authorized to work in the United States.

Nice To Haves

• Experience with enterprise CMS platforms, preferably Sitecore, including content authoring and digital marketing workflows.
• Familiarity with digital analytics, conversion optimization, and A/B testing to inform product priorities.
• Experience supporting high-traffic, consumer-facing platforms with complex integrations and multiple stakeholder groups.
• Experience with scaled Agile or PI planning on deliverable-based contracts, and Azure DevOps configured for Scrum.
• Agile product management training or certification, such as SAFe POPM.

Responsibilities

• Partner with Marketing stakeholders to clarify business needs, identify opportunities, and recommend solutions that improve digital channel effectiveness, customer experience, and content management efficiency.
• Facilitate discovery sessions and workshops with Marketing, UX, analytics, business analysis, and technical teams to build alignment.
• Present options, recommendations, and tradeoffs involving priorities, scope, cost, technical feasibility, and expected business value.
• Develop a stakeholder-aligned product roadmap connecting Marketing strategic priorities with near-term enhancements and longer-term initiatives.
• Collaborate with business analysts and UX designers to translate business objectives, customer needs, and feedback into requirements, user stories, and acceptance criteria, and maintain a development-ready backlog.
• Use analytics, customer feedback, and post-launch reviews to evaluate business value and refine priorities.
• Serve as Scrum Master for a cross-functional digital delivery team, facilitate Agile ceremonies, resolve impediments, and align delivery with Program Increment (PI) Planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level