Script Writer

Martell Ventures•Kelowna, BC

4d•Remote

About The Position

The Writer is the voice behind Martell Group’s written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format. This role requires the ability to write in distinct brand voices without defaulting to generic or AI-sounding content. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand. Beyond captions and social copy, the Writer contributes to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations. This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity. The Writer reports directly to the Creative Producer and may work fully remotely.

Requirements

5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
Proven ability to write in multiple distinct voices while maintaining authenticity and quality
Strong understanding of social platform behavior and high-performing copy formats
Experience writing video scripts, captions, newsletters, and long-form content at scale
Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion
Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects
Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows
Strong collaborator who takes direction well and communicates creative feedback clearly

Responsibilities

Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
Adapt tone, structure, and formatting based on platform-specific best practices
Maintain a strong and consistent brand voice across all channels
Write or refine scripts for YouTube episodes, short-form videos, and branded content
Develop repeatable written frameworks for recurring content formats and series
Support the Creative Producer with written briefs, outlines, and episode structures
Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
Write copy for episode launches, campaigns, newsletters, and promotional initiatives
Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
Support paid ad creative copy when needed in collaboration with marketing
Work alongside the internal PR team and communications manager on quotes and external communications
Maintain and evolve brand voice guidelines
Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation
Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards
Identify off-brand messaging and provide clear corrective direction
Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
Build and maintain prompt libraries and writing systems that improve team efficiency
Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
Work closely with the Social Producer to align captions with video content and visual framing
Coordinate with the design team to ensure copy and visuals work cohesively
Collaborate with the Creative Producer on voice direction, content priorities, and writing standards