School Services Regional Director

Guitar Center•Richmond, VA

1d•Remote

About The Position

Music & Arts is the nation’s leading partner in K–12 music education. Our School Services Regional Directors (RDs) are the senior field leaders responsible for driving regional business performance, developing high-performing multi-level teams, and strengthening educator relationships across a multi-state geography. The Regional Director ensures District Managers (DMs) and Education Account Managers (EAMs) execute with discipline, professionalism, and strategic clarity. This role establishes the leadership cadence, culture standards, and operational governance required for School Services to operate as a best-in-class B2B sales and service organization. By optimizing territory coverage, enforcing data discipline, elevating educator experience, and driving collaborative partnerships across the company, the Regional Director plays a mission-critical role in expanding student access to music education while delivering measurable business results.

Requirements

Bachelor’s degree or equivalent professional experience.
7+ years of multi-unit or multi-state leadership experience, preferably in education sales, B2B field organizations, or community-facing operations.
Demonstrated success coaching leaders, managing field performance, and driving accountability at scale.
Strong proficiency with CRM platforms (Salesforce preferred) and Microsoft Office Suite.
Proven experience leading through change and implementing new operational standards.
Strategic leadership and executive presence.
Multi-level coaching and talent development.
Operational rigor, execution discipline, and performance governance.
Data-driven decision making and analytical capability.
Cross-functional influence and enterprise communication.
Conflict resolution, change leadership, and culture transformation.
Ability to travel 50–60% within the assigned region.
Ability to work a flexible schedule including evenings and occasional weekends.
Must possess a valid driver’s license and operate a motor vehicle safely.
Ability to stand, walk, sit, bend, lift up to 20 lbs., and work on a computer for extended periods.

Responsibilities

Lead, coach, and develop District Managers to ensure consistent leadership capability across the region.
Build a strong leadership bench through proactive talent identification, hiring, and succession planning.
Establish and enforce leadership expectations tied to productivity cadences, culture, and operational discipline.
Deliver structured coaching, performance evaluations, and development plans for DMs.
Model professionalism, optimism, and accountability as the senior culture leader in the region.
Own regional performance across rentals, repairs, product sales, and new school program acquisition.
Drive adoption of the standardized quota model (NSP, NNR, R&E) and ensure consistent performance governance.
Ensure territory-level strategies are aligned to regional opportunity and school density.
Review regional sales analytics, identify performance gaps, and drive corrective actions with urgency.
Ensure DMs execute weekly pipeline management, forecasting rigor, and accurate Salesforce documentation.
Develop a comprehensive regional growth strategy using datasets, CRM insights, and market analytics.
Optimize district and territory structures to maximize coverage, educator engagement, and revenue growth.
Partner with company leaders to scale best practices, implement strategic initiatives, and advance organizational design.
Provide strategic guidance to DMs on district-level engagement, high-potential school targeting, and long-range planning.
Ensure DMs conduct consistent field time, ride-along, and structured coaching with EAMs.
Institutionalize and oversee the full leadership cadence (Monday/Wednesday/Friday rhythm).
Monitor CRM data hygiene, SLA compliance, pipeline quality, and productivity metrics across the region.
Guide effective deployment of Regional Logistics Coordinators (RLCs) to create selling bandwidth for EAMs.
Maintain operational integrity across order workflows, logistics, financial controls, and corporate compliance requirements.
Champion educator satisfaction through clear service standards and proactive issue resolution.
Partner cross-functionally to ensure seamless customer experiences in rentals, repairs, fulfillment, and support.
Identify systemic friction points and lead regionwide solutions that improve educator trust and long-term loyalty.
Ensure the region consistently delivers professional, responsive, and high-ownership experience to all K-12 partners.
Partner closely with Operations, Marketing, IT, Merchandising, Repair Services, and Store Leadership to ensure cross-functional alignment.
Represent the region in company-level programs, pilots, technology enhancements, and strategic initiatives.
Provide regional insights to senior corporate leadership to inform business planning and organizational improvements.
Ensure all corporate priorities and School Services initiatives are executed consistently and on time across the region.