Scaled Customer Marketing Manager, LinkedIn Talent Solutions

LinkedIn•San Francisco, CA

5d•Hybrid

About The Position

LinkedIn is seeking a Scaled Customer Marketing Manager to join their Talent Solutions Marketing organization. This role will focus on developing content and customer-facing programs to engage talent leaders and drive product adoption across the LTS Hiring Portfolio. The manager will lead data-driven, multi-channel campaigns, leveraging customer signals and behavioral triggers to accelerate activation and deepen product usage. The position involves shaping how product value is communicated through personalized, customer-centric marketing, and requires close collaboration with Product, Data Science, Customer Success, GPO, and cross-functional marketing teams. The role demands strong end-to-end program ownership, from planning to execution and reporting, with the ability to influence stakeholders through clear communication. This is an opportunity for a marketer skilled in data, product, and storytelling to build scalable lifecycle strategies that drive measurable customer impact.

Requirements

BA/BS degree in Marketing, Communications, Business, Digital Media or equivalent experience
2+ years of experience in marketing and/or business strategy

Nice To Haves

5+ years of experience in a SaaS-based environment
Digital Marketing
Data Analysis
Project Management
Narrative Storytelling
Stakeholder Management

Responsibilities

Drive product adoption through lifecycle marketing
Lead the strategy and execution of multi-touch, lifecycle campaigns that increase activation and ongoing product usage
Design and deploy behavior-based, personalized campaigns across email and LinkedIn to engage customers at scale
Align campaign strategies to business objectives, customer needs, and defined KPIs
Build and optimize data-driven audience strategies
Partner with Data Science and Audience Operations to develop segmentation and targeting strategies using customer signals such as persona, product usage, and data modeling
Identify opportunities to strengthen data foundations and improve scalability of lifecycle programs
Translate product value into compelling narratives
Develop clear, differentiated messaging that articulates product capabilities, value, and pathways to customer success
Leverage internal tools for creative copywriting that brings messaging to life across campaign assets and channels
Identify gaps in the content roadmap and recommend strategies to support lifecycle progression and product adoption
Maintain a high bar for content, design, and customer experience across all campaign touchpoints
Own campaign performance and optimization
Analyze campaign performance and translate results into actionable insights and strategic recommendations
Lead test-and-learn strategies to optimize targeting, messaging, and channel mix
Establish and evolve reporting frameworks to measure impact and inform future investment decisions
Partner with events teams to extend campaign impact
Collaborate with events and field marketing teams to drive registration and attendance for key marketing events at scale through targeted lifecycle campaigns
Develop post-event engagement strategies that promote event content and reinforce product value and adoption
Lead cross-functional execution and program management
Collaborate with Marketing, Product, Customer Success, Sales and GPO partners to align on strategy and execution
Manage programs end-to-end, including planning, asset development, delivery, and optimization
Drive prioritization and execution through strong project management and scalable processes
Communicate impact and influence stakeholders
Synthesize campaign performance, insights, and recommendations into clear, executive-ready updates
Demonstrate strong executive presence when presenting progress, risks, and opportunities
Leverage market and customer insights
Stay current on industry trends, AI advancements, and customer feedback to inform campaign strategy
Proactively identify opportunities to innovate and improve customer outcomes
Leverage AI-driven tools and workflows to scale personalization, accelerate campaign execution, and improve performance insights