Scaled Customer Marketing Manager, LinkedIn Talent Solutions

LinkedIn • San Francisco, CA

5d • $100,000 - $156,000 • Hybrid

About The Position

LinkedIn is seeking a Scaled Customer Marketing Manager to join their Talent Solutions Marketing organization. This role will focus on developing content and customer-facing programs to engage talent leaders and drive product adoption within the LTS Hiring Portfolio. The manager will lead the strategy and execution of data-driven, multi-channel campaigns, leveraging customer signals and behavioral triggers to accelerate activation and deepen product usage. The position involves shaping how product value is communicated through personalized, customer-centric marketing, and requires close collaboration with Product, Data Science, Customer Success, GPO, and cross-functional marketing teams. Key aspects include developing segmentation strategies, translating product capabilities into compelling narratives, and optimizing performance through insights and experimentation. The role demands end-to-end program ownership, from planning to reporting, and the ability to influence stakeholders with clear, executive-ready communication. This is an opportunity for a marketer skilled in data, product, and storytelling to build scalable lifecycle strategies that drive measurable customer impact.

Requirements

• BA/BS degree in Marketing, Communications, Business, Digital Media or equivalent experience
• 2+ years of experience in marketing and/or business strategy

Nice To Haves

• 5+ years of experience in a SaaS-based environment
• Digital Marketing
• Data Analysis
• Project Management
• Narrative Storytelling
• Stakeholder Management

Responsibilities

• Drive product adoption through lifecycle marketing
• Lead the strategy and execution of multi-touch, lifecycle campaigns that increase activation and ongoing product usage
• Design and deploy behavior-based, personalized campaigns across email and LinkedIn to engage customers at scale
• Align campaign strategies to business objectives, customer needs, and defined KPIs
• Build and optimize data-driven audience strategies
• Partner with Data Science and Audience Operations to develop segmentation and targeting strategies using customer signals such as persona, product usage, and data modeling
• Identify opportunities to strengthen data foundations and improve scalability of lifecycle programs
• Translate product value into compelling narratives
• Develop clear, differentiated messaging that articulates product capabilities, value, and pathways to customer success
• Leverage internal tools for creative copywriting that brings messaging to life across campaign assets and channels
• Identify gaps in the content roadmap and recommend strategies to support lifecycle progression and product adoption
• Maintain a high bar for content, design, and customer experience across all campaign touchpoints
• Own campaign performance and optimization
• Analyze campaign performance and translate results into actionable insights and strategic recommendations
• Lead test-and-learn strategies to optimize targeting, messaging, and channel mix
• Establish and evolve reporting frameworks to measure impact and inform future investment decisions
• Partner with events teams to extend campaign impact
• Collaborate with events and field marketing teams to drive registration and attendance for key marketing events at scale through targeted lifecycle campaigns
• Develop post-event engagement strategies that promote event content and reinforce product value and adoption
• Lead cross-functional execution and program management
• Collaborate with Marketing, Product, Customer Success, Sales and GPO partners to align on strategy and execution
• Manage programs end-to-end, including planning, asset development, delivery, and optimization
• Drive prioritization and execution through strong project management and scalable processes
• Communicate impact and influence stakeholders
• Synthesize campaign performance, insights, and recommendations into clear, executive-ready updates
• Demonstrate strong executive presence when presenting progress, risks, and opportunities
• Leverage market and customer insights
• Stay current on industry trends, AI advancements, and customer feedback to inform campaign strategy
• Proactively identify opportunities to innovate and improve customer outcomes
• Leverage AI-driven tools and workflows to scale personalization, accelerate campaign execution, and improve performance insights

Benefits

• Annual performance bonus
• Stock
• Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level