Salesperson - GMC Cadillac of Fort Walton Beach
About The Position
The Salesperson exists to guide customers through one of the most significant purchases of their lives — buying a vehicle — while driving gross profit, volume, and customer satisfaction across Step One Automotive Group's dealership locations. This role is the primary face of the dealership on the showroom floor and sales lot. Salespeople are responsible for the full customer journey: from initial greeting and needs discovery through vehicle selection, demonstration, negotiation, financing handoff, delivery, and long-term follow-up. This is a performance-driven position. Success is measured in gross profit, units sold, and Customer Satisfaction Index (CSI) scores. Every customer interaction is an opportunity to build a long-term relationship that generates repeat and referral business for the dealership.
Requirements
- Exceptional verbal communication and active listening skills.
- Ability to build rapport quickly and maintain trust.
- Working knowledge of automotive products, features, financing concepts, and trade-in valuation.
- Familiarity with federal, state, and local laws governing retail automotive sales.
- Ability to manage multiple customers and deals simultaneously.
- Comfort with dealership-specific software, CRM/lead management systems, and follow-up tools.
- Proficiency in Microsoft Office Suite and standard business communication tools.
- Demonstrated ability to act with integrity, professionalism, and discretion.
- Physical ability to stand for extended periods, walk the lot, and lift up to 30 pounds.
- High school diploma or GED required.
- Must successfully pass a background check, drug screen, and Motor Vehicle Report (MVR).
Nice To Haves
- Prior automotive sales experience preferred.
- Motivated candidates without experience will be considered.
Responsibilities
- Guide customers through vehicle purchases.
- Drive gross profit, volume, and customer satisfaction.
- Act as the primary face of the dealership on the showroom floor and sales lot.
- Manage the full customer journey from greeting to long-term follow-up.
- Meet or exceed monthly unit sales and gross profit targets.
- Deliver a best-in-class customer experience.
- Maintain a high CSI score.
- Build a personal prospect and owner follow-up system.
- Complete all required OEM and SOAG training monthly.
- Execute every deal with accuracy, including paperwork, finance handoff, delivery, and title processing.
- Introduce every customer to the Service Department.
- Operate with integrity, professionalism, and full compliance with automotive retail laws.
Benefits
- Paid manufacture training
- Medical, Dental, Vision, and Supplemental Insurance Available
- Company Paid Life Insurance
- Free Employee Assistance Program
- 100% PAID TUTITION with Strayer University for Associate's, Bachelor's, and Master's Degrees
- 401(k) with Company Matching after 6 months
- Paid Time Off starting Day 1, usable after 90 days
- Two Weeks Paid Time Off your first year
- Five Paid Holidays (4th of July, Labor Day, Thanksgiving, Christmas, and New Year's)
- Major Discount with Working Advantage
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
